Director, Marketing - US MadeGood

Riverside Natural Foods Ltd.

Chicago, IL

Full Time

Director

21 days ago

Job Description

About the Role

The Director of Marketing for the US market at Riverside Natural Foods Ltd. will play a critical role in accelerating US growth by operationalizing and executing the strategic vision of the MADEGOOD brand. Reporting to the Global VP Marketing, this role involves leading the US marketing team, scaling brand growth, operational excellence, and consumer engagement. The company is a family-owned, B-Corp certified, triple-bottom-line business committed to nutritious, better-for-you snacks, with a strong emphasis on teamwork, humility, respect, ownership, adaptability, grit, and fun.

Key Responsibilities

Lead the adaptation of the global MADEGOOD brand strategy in the US, shaping and driving it to fit the market's unique dynamics.
Ensure alignment and synergy between global strategic initiatives and US operational execution.
Participate actively in the global center of excellence, contributing US market insights to inform broader brand decisions.
Lead the development and execution of annual business plans to scale the MADEGOOD brand within the US.
Manage product lifecycle strategically, including product segmentation, go-to-market plans, and SKU optimization in alignment with global guidelines.
Develop and implement robust price-pack architecture informed by local market insights and aligned with global pricing strategies.
Develop localized brand communication plans to drive consumer awareness, household penetration, and brand equity.
Partner with internal creative and media teams to execute impactful campaigns across all consumer touchpoints.
Represent marketing in strategic customer meetings and equip sales teams with tools and narratives to drive growth.
Establish and monitor KPIs aligned with global marketing objectives, utilizing data analytics to refine strategies.
Manage and allocate the US marketing budget to maximize returns and support strategic initiatives.
Lead, coach, and mentor a high-performing US brand team, fostering an inclusive and dynamic team culture.
Model Riverside's commitment to a triple-bottom-line approach—supporting people, planet, and profit.

Requirements

10+ years of progressive marketing experience, including 5+ years in leadership roles.
Proven track record in Consumer-Packaged Goods (CPG), specifically in scaling brands within the US market.
Strong strategic thinking and operational rigor with the ability to execute against KPIs.
Excellent communication and collaboration skills to interface with global teams and cross-functional partners.
Entrepreneurial mindset, thriving in a fast-paced, agile environment.
Based in Chicago, IL, with willingness to travel periodically to Toronto and other locations.

Nice to Have

Experience working in a values-led, mission-driven organization.
Experience in brand building and marketing within the natural or health food sector.
Ability to lead cross-functional teams and manage complex projects.

Qualifications

Formal educational background in marketing, business, or related field (implied).

Benefits & Perks

Comprehensive benefits program with Riverside covering costs.
RRSP or IRA matching for financial planning.
Participation in Employee-Led Resource Groups (ERGs) supporting mental health, sustainability, diversity, and LGBTQ+ rights.
Development opportunities through Riverside University and Tuition Reimbursement Program.
Open concept work environment embodying company values.

Working at Riverside Natural Foods Ltd.

Riverside Natural Foods values teamwork, humility, respect, ownership, adaptability, grit, and fun. The company fosters an inclusive environment with full access to all levels of staff, encourages sharing ideas, and supports personal development. It emphasizes continuous improvement, resourcefulness, and a values-led approach to business, with a focus on making a positive impact on people, the planet, and profit.

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