Director, Marketing-VI

About the Role

Key Responsibilities

• Develop and execute an annual marketing plan that supports corporate marketing objectives and positively impacts the center's financial objectives such as EBITDA, SBV income, leasing, sales, overage rent, traffic, and market share.
• Implement business development revenue opportunities including mall assets, media assets, and mall programming to achieve the property's sales goals.
• Develop and implement retailer intensification strategies to drive awareness and sales.
• Promote platform program opportunities and foster relationships with key retail partners.
• Implement corporate direction regarding all national and regional Simon/Malls brand marketing and SBV programs at the field level.
• Create annual marketing budgets based on retailer dues, supporting platform programming, Simon initiatives, and brand messaging.
• Forecast and maximize marketing dollars by analyzing sales performance and ROI on marketing programs monthly.
• Manage data input and use of Salesforce related to tourism, deal management, lease actions, and inventory.
• Oversee and execute tourism programs including local, regional, national, and international initiatives.
• Coordinate shopping center visual merchandising, signage, and advertising programs for quality and effectiveness.
• Manage marketing efforts surrounding center renovations, redevelopment, and expansions to ensure effective messaging.
• Provide input on media plans, media buys, and channels for effective audience reach.
• Work with PR agency to enhance property perception, establish media relations, and prepare media responses.
• Drive growth and engagement of social media channels, including data collection, SMS, and email subscribers.
• Develop professional relationships with center retailers.
• Drive loyalty programs tailored to the property market and demographics.
• Oversee financial forecasting and budgeting for the marketing department and programs.
• Hire and oversee the work of the Marketing Administrative Assistant.
• Participate in Manager on Duty rotation, staff meetings, and other management responsibilities as part of the mall management team.

Requirements

• BA or BS degree with emphasis in sales, marketing, or business.
• 4-6 years of previous experience in strategic marketing, event management, sales, sponsorship, and budgeting.
• Knowledge of retail management, marketing, advertising, and media industry.
• Excellent interpersonal, communication, selling, and negotiation skills.
• Superior computer skills and ability to communicate verbally, visually, and in writing.
• Flexibility to work varied schedules including weekends and evenings.
• Strong team building and coaching skills.
• Ability to handle multiple projects simultaneously.
• Some overnight travel required.
• Ability to think strategically.
• Strong organization and coordination skills.

Nice to Have

• Experience with media planning and media buys.
• Experience in managing tourism programs.
• Experience with social media growth and engagement strategies.

Qualifications

• Bachelor's degree in sales, marketing, or business.

Benefits & Perks

• Not specified in the description.