Director, Media Analytics

About the Role

Key Responsibilities

• Lead the completion of overall media measurement strategy on behalf of clients, including reporting, measurement, learning agendas, and test design.
• Understand core client business challenges, and develop relevant measurement frameworks that outline measures of success, in-flight optimization levers, and learning priorities.
• Work closely with internal and client teams to identify business needs and analytics opportunities, developing tools, dashboards, and techniques to optimize media performance.
• Guide the creation of reporting through automated processes, efficiently consolidating data from multiple sources into a cohesive view of performance.
• Improve the quality of reporting by creating easy-to-follow weekly or monthly visual dashboards that partners will utilize to make informed business decisions.
• Ensure alignment between day-to-day analytics support and approved measurement frameworks.
• Prepare and deliver executive-level presentations for internal and external audiences.
• Participate in a team-wide culture of learning by staying current on industry trends, methodologies, and technologies.
• Manage and mentor junior team members.
• Offer thought leadership in the utilization of data, analytics, and insights to optimize and enhance clients' business.

Requirements

• 8+ years relevant Media or Analytics experience.
• Bachelor's Degree in Statistics, Economics, or a related quantitative field.
• Understanding of digital planning and buying, with a focus on standard media metrics.
• Experience aggregating data from multiple sources.
• Knowledge of digital media platforms such as DCM, SA360, TTD, FB, etc. (preferred).
• Understanding of digital tagging, tracking, QA, and maintenance.
• Knowledge of Google Analytics/Omniture.
• Knowledge of dashboard products like PowerBI, Tableau, Google Data Studio.
• Knowledge of digital attribution methods, marketing mix modeling, measurement frameworks, KPI discovery, and tracking implementation (preferred).

Nice to Have

• Previous experience with data from digital media platforms such as DCM, SA360, TTD, FB, etc.
• Knowledge of digital attribution methods, marketing mix modeling, measurement frameworks, KPI discovery, and tracking implementation.

Qualifications

• Bachelor's Degree in Statistics, Economics, or related quantitative field.

Benefits & Perks

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave