CD&A - Senior Manager, Media Analytics

About the Role

Key Responsibilities

• Deliver analytics and insights to support the Omnichannel Commercial efforts within the US and Global Marketing organizations.
• Support quarterly business reviews, monthly reporting with insights, participate in brand campaign development and rollout, as well as ad-hoc analysis.
• Develop and implement digital campaign analytics including audience analysis, micro-segmentation, digital persona development, omnichannel customer journey development, test-and-learn campaign testing, and analytics around content and channel affinity.
• Combine digital/omnichannel data analysis with insights from other sources into a story for a brand.
• Report to the Director of Media and Campaign Analytics and work with brand/omnichannel marketing teams.
• Establish cross-functional partnerships with marketing, GCC, PRM, and broader analytics teams to understand strategic objectives.
• Provide performance insights and campaign analytics to marketing leadership.
• Lead the development of monthly and quarterly reports through coordination with agency resources, offshore teams, and internal partners.
• Interpret, summarize, and communicate analyses to drive campaign understanding and provide unbiased insights.
• Collaborate with brand leads to align on analytical priorities for strategic improvements.
• Develop and deliver analysis using complex data sources, including industry syndicated data, tactical performance data, etc.
• Merge insights with industry knowledge to develop test and learn opportunities and optimize campaigns.
• Leverage available tools and resources to maximize analytical output.

Requirements

• Doctorate degree with 2 years of forecasting, analytics, sales, or marketing operations experience, or Master's degree with 4 years, or Bachelor's degree with 6 years, or Associate's degree with 10 years, or High school diploma/GED with 12 years of relevant experience.
• Strong understanding of consumer and HCP omnichannel performance and optimization strategies.
• Experience creating omnichannel measurement and tracking plans across the consumer journey.
• Experience working with measurement around HCP custom programs.
• Deep understanding of measurement frameworks across the full consumer journey.
• Ability to translate campaign and analytic results into insights and actionable recommendations.
• Experience with digital marketing channels such as Paid Search (SEM), Organic Search (SEO), Paid Social, Earned Social, Display, and Email.
• Ability to think strategically to support key business decisions.
• Strong collaboration skills across functional groups.
• Excellent oral, written, and presentation skills to explain complex concepts clearly.
• Skilled in handling multiple responsibilities, priorities, and projects simultaneously.

Nice to Have

• Deep understanding of measurement gaps and optimization strategies to improve campaign performance.
• Experience with creating learning plans to measure relationships between business and media KPIs.
• Experience working with industry syndicated media measurement and benchmarking data.
• Ability to develop recommendations for multiple brands based on omnichannel measurement plans.

Qualifications

• Educational qualifications as specified in requirements (Doctorate, Master's, Bachelor's, Associate's, or High school diploma/GED).

Benefits & Perks

• Comprehensive employee benefits including health and welfare plans, retirement and savings plans with company contributions, medical, dental, and vision coverage, life and disability insurance, and flexible spending accounts.
• Discretionary annual bonus program or sales-based incentive plan for field sales representatives.
• Stock-based long-term incentives.
• Award-winning time-off plans.
• Flexible work models, including remote and hybrid arrangements where possible.