Senior Marketing Analyst

Collette

Pawtucket, RI

Full Time

Senior

67k-114k

3 days ago

Job Description

About the Role

Collette is seeking a Senior Marketing Analyst to join their high-performing marketing team in the travel industry. This hybrid position is based at their headquarters in Pawtucket, RI. The company is a family-owned business and the longest-running tour operator in North America, known for innovation, expertise, and a value-oriented culture that cares for its people. The role involves analyzing marketing performance, providing insights, and influencing strategy to help fulfill travel dreams and support business growth.

Key Responsibilities

Analyze performance across integrated marketing campaigns, including digital, paid media, email, website, print, and social media, providing actionable insights to drive optimization.
Own campaign reporting frameworks from planning through post-mortem, including goal setting, KPI tracking, and performance dashboards.
Build and maintain dashboards and data visualizations that clearly convey insights to technical and non-technical stakeholders.
Identify trends, gaps, and opportunities across customer journeys and conversion funnels to improve acquisition, engagement, and ROI.
Transform complex datasets into clear and compelling narratives that tell the story behind the numbers, enabling better decision-making across teams.
Collaborate closely with channel owners, brand strategy, and executive stakeholders to ensure analytics are aligned with strategic goals.
Help develop testing strategies (A/B, multivariate, holdout) and interpret experiment results to inform future creative and media approaches.
Serve as a subject matter expert on marketing attribution, campaign tagging, and analytics best practices.

Requirements

5+ years of experience in marketing analytics, business intelligence, or performance marketing analytics.
Experience working with media mix modeling, attribution modeling, or predictive analytics preferred.
Knowledge of customer segmentation, cohort analysis, or CRM data integration preferred.
Background in B2B, B2B2C, and B2C environments with high-volume digital campaigns preferred.
Expertise in web and campaign analytics tools such as Google Analytics, Adobe Analytics, HubSpot, Microsoft Dynamics, etc.
Strong command of data visualization platforms like Tableau, Looker, Power BI, or similar.
Fluency in Excel and SQL.
Deep understanding of marketing KPIs across channels (e.g., CTR, CVR, CAC, ROAS, LTV).
Experience in campaign tracking and UTM strategy.
Bachelor's or Master's degree in Marketing, Statistics, Data Science, Economics, or a related field.

Nice to Have

Experience working with media mix modeling, attribution modeling, or predictive analytics.
Knowledge of customer segmentation, cohort analysis, or CRM data integration.
Background in B2B, B2B2C, and B2C environments with high-volume digital campaigns.

Qualifications

Bachelor's or Master's degree in Marketing, Statistics, Data Science, Economics, or a related field.

Benefits & Perks

Opportunities to make a direct impact on marketing strategy and business outcomes.
Access to cutting-edge tools and support for ongoing learning and development.