Director, Media & Performance

Cogeco Cable

Quincy, MA

Full Time

Director

1 day ago

Job Description

About the Role

Our culture lifts you up-there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We believe in the power of genuine connections. Each employee is a part of what makes us unique on the market: agile and dedicated.

Key Responsibilities

Lead the development and execution of a future-ready Media roadmap that supports Cogeco's strategic growth objectives.
Evaluate, deploy, and integrate technologies across the media stack-including MMM platforms, media automation tools, analytics solutions, and Customer Data Platforms (CDPs).
Drive media innovation in partnership with internal and external partners to ensure scalable, secure, and business-aligned infrastructure.
Define and operationalize performance KPIs, media dashboards, and multi-touch attribution frameworks that quantify marketing ROI and inform campaign optimization.
Collaborate with analytics, finance, and campaign teams to distill performance insights and provide strategic recommendations to key stakeholders.
Lead the development of forecasting models and predictive analytics for paid media programs, with an emphasis on improving efficiency, planning accuracy, and business reporting.
Ensure performance data is tightly aligned with broader revenue, acquisition, and engagement goals, providing clarity around media effectiveness and investment strategy.
Oversee media budgets, ensuring responsible allocation and clear return on investment.
Lead vendor and agency negotiations, manage ongoing vendor performance, and continuously assess new opportunities to improve media capabilities and cost-effectiveness.

Requirements

More than 12 years of experience in e-commerce, digital marketing, and media strategy.
Solid expertise in managing large media budgets and implementing strategies that generate measurable growth.
Significant experience in accelerating e-commerce performance, particularly in the retail sector.
In-depth knowledge of SEO, SEM, paid social media, programmatic and affiliate marketing ecosystems.
Proven skills in conversion rate optimization (CRO), performance analysis, and marketing attribution.
Good knowledge of MarTech and AdTech technologies, including Google Ads, GA4, Meta Ads Manager, CDP, CRM, and other related tools.
Experience managing and developing internal teams and external partners (agencies, suppliers).
Strong analytical skills and comfortable making data-driven decisions.
Proven experience in allocating, managing, and optimizing budgets focused on performance and return on investment.

Working at Cogeco Cable

At Cogeco, we know that different backgrounds, perspectives, and beliefs can bring critical value to our business. The strength of this diversity enhances our ability to imagine, innovate, and grow as a company. So, we are committed to doing everything in our power to create a more diverse and inclusive world of belonging. By creating a culture where all our colleagues can bring their best selves to work, we're doing our part to build a more equitable workplace and world. From professional development to personal safety, Cogeco constantly strives to create an environment that welcomes and nurtures all. We make the health and well-being of our colleagues one of our highest priorities, for we know engaged and appreciated employees equate to a better overall experience for our customers.

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