Director, Paid Media

About the Role

Key Responsibilities

• Develop, plan, execute, and manage multi-million dollar paid media budget and TOF awareness campaigns across a variety of channels such as paid social, paid search, display, digital video, native, affiliates, referrals, etc.
• Identify new channels and strategies to drive efficient customer acquisition to meet objectives
• Share ownership of customer quality with lifecycle/retention teams, measuring LTV and optimizing audiences to drive maximum financial impact
• Drive A/B and multivariate testing programs to continually improve performance across the marketing funnel, from bidding strategies to CTRs to conversions
• Regularly re-forecast and plan accurate budget & spending plan to achieve and exceed annual financial plan
• Analyze campaign performance with regular data analysis to measure KPIs, trends, and provide meaningful insights
• Drive strategy and execution to improve ROAS/CAC/LTV on an ongoing basis
• Develop scalable processes for analysis, actionable insights, and best practices
• Maintain the most-up-to-date knowledge of best practices, alphas, betas, and strategies
• Lead internal team and partners that execute the day to day of all digital media channels
• Provide leadership and mentorship to develop careers of direct team members
• Provide thought leadership around emerging ad technologies
• Work cross functionally to deliver on primary media objectives
• Create insight-led briefs for Marketing to develop new creative concepts, and own feedback loops with Project Managers/designers
• Clearly communicate between Paid Media, FP&A, Lifecycle Marketing, Digital Product, Member Engagement, and Supply Chain teams on campaign changes & performance
• When needed, work with data engineering to troubleshoot platform pixels
• Reconcile monthly spend with Finance/Accounts Payable Team

Requirements

• Bachelor's Degree, preferably in Marketing or Finance
• 8+ years of hands-on experience in paid media, with a proven track record of driving notable growth for direct-to-consumer and e-commerce brands
• Experience with subscription models is a plus
• 4+ years of experience leading a high-performing paid media team
• Expert knowledge of the digital media ecosystem, including Paid Search (SEM), Paid Social, Display, Digital Video, Native, and Affiliate marketing
• A relentless focus on operational excellence, with a history of implementing scalable processes that improve efficiency and drive performance
• Expert-level proficiency in leveraging data and analytics to inform strategy and optimize campaigns
• Fluent in cohort analysis, lifetime value, audience segmentation, and multi-touch attribution models
• Deep expertise and hands-on experience with key platforms, including BI Visualization Tools (e.g., Tableau), Media Platforms (Meta, Google, TikTok, DV360, YouTube), and Analytics and Attribution Tools (e.g., Google Analytics, Google Tag Manager, DCM)
• A highly analytical mindset with meticulous quantitative skills
• Proven ability to thrive in a fast-paced environment, manage multiple projects simultaneously, and effectively prioritize to hit deadlines

Nice to Have

• Experience with subscription models

Benefits & Perks

• Comprehensive benefit plans with low premium options, including medical, dental and vision coverage, along with supplemental coverage options
• Free life insurance, short term disability and long term disability
• 401(k) plan with a company match of 100% of the first 2%, and 50% of up to an additional 4% with no vesting period
• Unlimited vacation and generous sick time
• Half day Fridays year-round (subject to business needs)
• 12 weeks of fully paid parental leave
• 4 weeks of fully paid disability leave
• Free Dollar Shave Club Products
• Monthly cell phone and work-from-home stipends