Paid Media Specialist

Dollar Shave Club

Durham, NC

Full Time

Senior

80k-95k

1 day ago

Job Description

About the Role

Dollar Shave Club, founded in 2011, revolutionized the shaving industry with a disruptive direct-to-consumer model, humor-driven advertising, and innovative products. The company continues to expand globally, offering grooming products and experiences that challenge industry norms while maintaining a culture of irreverence and boldness. The role involves contributing to this growth by managing paid media strategies and campaigns to drive customer acquisition and brand presence.

Key Responsibilities

Partner with Paid Media leadership to develop and implement cross-channel strategies that meet or beat our goals
Act as the main point of contact between internal teams and external partners, owning the end-to-end execution of paid media campaigns
Analyze campaign performance, identify trends, and determine what is working and what is not
Lead A/B and multivariate testing to optimize campaigns and maximize ROI
Create and maintain organized documentation of campaign assets, test results, and strategy plans
Research and share the latest industry trends and emerging platforms

Requirements

4+ years of hands-on experience with end-to-end campaign management, preferably for a DTC or subscription e-commerce brand
Supported paid media annual budgets of $5M or more
Deep understanding of Meta, Google, TikTok, and YouTube Ads platforms; experience with CTV, programmatic display, and video is a plus
Ability to map and organize creative variations by audience, campaign, and channel
Experience leading cross-functional initiatives and driving strategic testing roadmaps
Hands-on expertise with Meta and Google Ads Manager, TikTok Ads, and YouTube platforms
Proficiency in Google Analytics 4, Tableau, and Motion, with the ability to turn data into actionable insights
Familiarity with tag management platforms such as GTM

Nice to Have

Experience with CTV, programmatic display, and video advertising
Additional tools or platform experience beyond those listed

Qualifications

Educational background is not explicitly specified, but extensive experience in paid media management is required

Benefits & Perks

Comprehensive benefit plans including medical, dental, and vision coverage with low premiums
Supplemental coverage options
Free life insurance, short-term and long-term disability
401(k) plan with a company match of 100% of the first 2%, and 50% of up to an additional 4%
Unlimited vacation and generous sick time
Half-day Fridays year-round (subject to business needs)
12 weeks of fully paid parental leave
4 weeks of fully paid disability leave
Free Dollar Shave Club products
Monthly cell phone and work-from-home stipends

Working at Dollar Shave Club

Dollar Shave Club fosters a culture of disruption, humor, boldness, and fun. The company values innovative thinking, agility, and a team-oriented environment that embraces growth and international expansion while maintaining its irreverent brand personality.

Apply Now