Performance Creative Strategist

About the Role

Key Responsibilities

• Develop data-informed creative strategies that drive customer acquisition and revenue growth.
• Write and deliver creative briefs for internal creative teams, influencer partners, and external vendors.
• Analyze creative performance and consumer insights to optimize messaging, content angles, and formats.
• Report actionable insights and recommendations to key stakeholders across Marketing and Creative.
• Ideate and validate audience personas, hooks, and content angles to break through to new customers.
• Build and manage a creative testing framework to inform strategy and scale learnings.
• Iterate on top-performing assets while developing net-new creative concepts for testing.
• Deliver both high-level trends and nuanced platform- and region-specific insights to guide execution.

Requirements

• 2-5 years of experience in paid social creative strategy or performance-driven content creation.
• 5-7 years of experience in growth or performance marketing.
• Strong collaborator with proven ability to develop and manage cross-functional workflows.
• Able to synthesize performance insights into actionable direction for creative teams.
• Experience working with international creative (Europe, Australia) preferred.
• Hands-on experience with paid media management a strong plus.

Benefits & Perks

• Competitive compensation including a base salary of $145,000-$195,000 per year, based on role level and experience.
• Possibility for role to uplevel to a Senior Strategist.
• An annual bonus percentage that varies based on role level.
• Employer matching (up to 3% of base salary) for company-sponsored 401K plan.