Director Medicaid Plan Marketing

Elevance Health

Atlanta, GA

Full Time

Director

17 days ago

Job Description

About the Role

The Director Medicaid Plan Marketing is responsible for the planning and direction of specific marketing strategies for a single functional marketing area within Elevance Health. This role involves coordinating Medicaid growth and engagement initiatives, developing community relations strategies, driving member retention and loyalty programs, and collaborating across the organization to foster growth and innovation. The position requires in-office presence three days per week, offering a balance of structured collaboration and flexible work arrangements, and involves travel as needed.

Key Responsibilities

Coordinate and direct efforts of Medicaid growth and engagement initiatives.
Ensure marketing plans within the region meet state contractual requirements.
Develop and implement individual health plan Community Relations Strategy.
Create value-added benefits to improve quality outcomes, including member selection and engagement approaches.
Drive member retention and loyalty programs.
Develop key partnerships that drive innovation and growth.
Collaborate with all Elevance Health businesses in Texas to drive growth.
Audit website and vendor relationships, providing oversight and performance management.
Research and evaluate competitive activity.
Implement tracking mechanisms for daily, weekly, monthly, and yearly activities and productivity.
Develop and conduct staff training methods.
Make recommendations for product modifications or improvements based on market research and feedback.
Develop and recommend department operating budgets.
Secure approval of objectives, policies, and programs for marketing activities and evaluate results.
Identify appropriate media opportunities in partnership with brand management.
Prepare presentations regarding marketing and outreach programs for senior management.
Hire, train, coach, counsel, and evaluate the performance of direct reports.

Requirements

Requires a BA/BS degree and a minimum of 8 years of related experience including prior leadership experience.
Or any combination of education and experience providing an equivalent background.
Experience working with the Texas Medicaid population, including STAR, CHIP, STAR+PLUS, STAR Kids, ACA, and D-SNP (preferred).
Managed Care Health Plan experience (preferred).
Excellent communication skills (written and verbal) and interpersonal skills (preferred).
Project management certification (preferred).
Strong PC skills (Word, Excel, PowerPoint, Outlook) (preferred).

Nice to Have

Master's degree (preferred).

Qualifications

Educational background includes a BA/BS degree; a Master's degree is preferred.
Minimum of 8 years of related experience with leadership background.

Benefits & Perks

Market-competitive total rewards including merit increases, paid holidays, Paid Time Off, and incentive bonus programs.
Medical, dental, vision, short and long-term disability benefits.
401(k) with match, stock purchase plan, life insurance, wellness programs, and financial education resources.

Working at Elevance Health

Elevance Health is dedicated to improving lives and communities by making healthcare simpler. The company fosters a culture designed to advance its strategy while promoting personal and professional growth for its associates. Its values and behaviors underpin its culture, driving business outcomes and shared success for consumers, associates, communities, and the organization itself.

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