Director, North America Marketing

Culture Amp

Chicago, IL

Full Time

Director

195k-225k

4 days ago

Job Description

About the Role

The Director, North America Marketing at Culture Amp is a strategic leadership role responsible for driving regional marketing efforts, building high-impact teams, and collaborating closely with sales and product teams to expand the company's presence in North America. The role involves developing and executing innovative marketing campaigns, mentoring a high-performing team, and ensuring maximum ROI on marketing investments, all within a company that values diversity, inclusion, and positive impact in the workplace.

Key Responsibilities

Drive New Logo Pipeline: Own the strategy and execution for attracting new customers across North America by developing and launching regional marketing campaigns to build a predictable pipeline of new business opportunities.
Fuel Expansion Revenue: Focus on expanding the company's footprint within existing customer accounts by working with customer marketing and sales to identify upsell and cross-sell opportunities and creating targeted campaigns to increase customer lifetime value.
Lead with Vision: Mentor and empower a high-performing marketing team, ensuring flawless execution of regional initiatives and fostering a culture of accountability and innovation.
Forge Cross-Functional Partnerships: Act as a liaison between regional marketing and core business functions including sales, sales development, and product teams to align marketing efforts with business objectives.
Optimize for Results: Manage the regional marketing budget strategically, establish KPIs, analyze performance data, and continuously optimize programs to drive measurable results.

Requirements

10+ years of experience in B2B marketing, with a proven track record in enterprise software/SaaS sector.
Experience leading regional marketing efforts and managing high-performing teams.
Ability to develop and execute complex marketing strategies that lead to customer acquisition and growth.
Strong collaboration skills to build relationships and drive alignment across sales, product, and global marketing teams.
Comfort with advanced analytics and data-driven decision making to measure success and optimize campaigns.
Excellent communication skills to engage, influence, and inspire stakeholders at all levels.
Willingness to travel as required to support regional events and initiatives.

Nice to Have

Experience in SaaS or enterprise software industries.
Previous leadership roles in marketing within a high-growth company.
Knowledge of go-to-market strategies and B2B marketing best practices.

Qualifications

Educational background or certifications are not explicitly specified, but extensive experience in B2B SaaS marketing is required.

Benefits & Perks

Competitive base salary range of $195,000—$225,000 USD plus equity and benefits.
Employee Share Options Program to share in company success.
Programs, coaching, and budgets for personal and professional development.
Access to external mental wellbeing and coaching support.
Monthly Camper Life Allowance.
Team budgets for team building activities.
Quarterly wellbeing pauses and extended year-end breaks.
Parental leave and in-work support from day one.
Social Impact Days (5 per year).
MacBooks and home office setup budget.
Medical insurance coverage for US & UK employees.
Commitment to diversity, equity, and inclusion initiatives.

Working at Culture Amp

Culture Amp is committed to fostering a work environment that cares for and develops its people, creating a lasting positive impact. The company values diversity, equity, and inclusion, with active Employee Resource Groups and a strong stance on anti-racism. They emphasize collaboration, innovation, and making a positive difference in the world of work.

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