Director, North America Marketing

About the Role

Key Responsibilities

• Drive New Logo Pipeline: Own the strategy and execution for attracting new customers across North America by developing and launching sophisticated regional marketing campaigns.
• Fuel Expansion Revenue: Focus on expanding footprint within existing customer base by working with customer marketing and sales to identify upsell and cross-sell opportunities and creating targeted campaigns.
• Lead with Vision: Mentor and empower a high-performing marketing team, ensuring flawless execution of regional initiatives and fostering a culture of accountability and innovation.
• Forge Cross-Functional Partnerships: Serve as a liaison between regional marketing and core business functions including sales, sales development, and product teams to align marketing efforts with business objectives.
• Optimize for Results: Manage the regional marketing budget strategically, establish KPIs, analyze performance data, and continuously optimize programs to drive measurable results.

Requirements

• 10+ years of experience in B2B marketing, with a proven track record in enterprise software/SaaS sector.
• Experience leading regional marketing efforts and managing high-performing teams.
• Demonstrated ability to develop and execute complex marketing strategies that lead to customer acquisition and growth.
• Expertise in building relationships and driving alignment across sales, product, and global marketing teams.
• Comfort with advanced analytics, using data to measure success, draw insights, and optimize campaigns.
• Excellent communication skills to engage, influence, and inspire stakeholders at all levels.

Nice to Have

• Experience in the employee experience or HR technology sector.
• Previous leadership experience in fast-growing SaaS companies.
• Ability to travel as required to support regional events and initiatives.

Qualifications

• Educational background or certifications are not explicitly specified, but extensive experience in B2B marketing is required.

Benefits & Perks

• Competitive base salary range of $195,000 - $225,000 USD, plus equity and benefits.
• Employee Share Options Program to share in company success.
• Programs, coaching, and budgets for personal and professional development.
• Access to external providers for mental wellbeing and coaching support.
• Monthly Camper Life Allowance.
• Team budgets for team building activities.
• Quarterly wellbeing pauses and extended year-end breaks.
• Excellent parental leave and in-work support from day one.
• 5 Social Impact Days annually.
• MacBooks and work from home office budget.
• Medical insurance coverage for US & UK employees.
• Commitment to diversity, equity, and inclusion initiatives.