Director of Advertising and Digital Marketing

Oklahoma State University

Stillwater, OK

Full Time

Director

30 days ago

Job Description

About the Role

The Director of Advertising & Digital Marketing will lead and continuously improve strategy development, organization, scheduling, internal communication, and execution of advertising & digital marketing to grow all OSU Athletics revenue streams, especially OSU Athletics ticket sales but also including fundraising, licensing, and sponsorships. This includes developing and executing all digital advertising, assisting in the management of the OSU Athletics Ticket Website & ticketing/marketing aspects of the OSU app, and collaborating with various teams to promote all OSU Athletics sports & programs strategically. The position involves working closely with multiple departments to develop strategies, monitor performance, conduct market research, and improve retention, awareness, interest, and sales efforts, with a focus on revenue growth and fan engagement.

Key Responsibilities

Lead and improve strategy development, organization, scheduling, internal communication, and execution of advertising & digital marketing for OSU Athletics.
Develop and execute digital advertising campaigns including email marketing & automation, SMS marketing, paid social, SEO/SEM, and programmatic advertising.
Assist in managing the OSU Athletics Ticket Website and ticketing/marketing aspects of the OSU app, with support from the web design team.
Create and place standardized attribution codes (codes, pixels, etc.) and adjust strategies to maximize impact.
Support Fan Relations & Sales with lead generation efforts.
Work with Digital Strategy on native & paid social media engagement strategies to grow sales & revenue.
Collaborate with Creative Services to develop creative templates & assets, and edit graphics as needed.
Coordinate with Fan Engagement & Marketing, POSSE, Fanalytics & Business Intelligence to develop strategies, monitor performance, and respond to market research.
Develop yield strategies including pricing, packaging, policies, incentive programs, and schedules.
Design fan experience strategies including attendance & sales promotions, incentives, and competitions.
Measure performance through metrics such as sales growth, advertisement engagement, ROI, lead quality, and database growth.
Collaborate with various departments and stakeholders to promote all OSU Athletics programs and initiatives.

Requirements

Bachelor's degree in Marketing, Advertising, or a related field (degree must be conferred on or before the start date).
Three years of related experience in Marketing, Advertising, and/or Sales.
Proven ability to drive growth in sales through innovative, data-driven strategies.
Highly organized, proactive, detail-oriented, and goal-driven.
High energy and production output with strong attention to detail.
Excellent writing skills, including vocabulary, spelling, and grammar.
Understanding of digital marketing channels including email, SMS, paid social media, SEO/SEM, and programmatic advertising.

Nice to Have

Master's degree in Business, Marketing, Communications, or a related field.
Three to five years of experience in NCAA Division I athletics digital marketing.
Experience with Eloqua Digital Marketing and email platforms.
Experience with Paciolan Ticketing Software.
Proficiency in Adobe Photoshop and InDesign.

Qualifications

Bachelor's degree in a relevant field.

Working at Oklahoma State University

Oklahoma State University is an equal opportunity employer committed to a policy of equal opportunity for all individuals and does not discriminate based on race, religion, age, sex, color, national origin, marital status, disability, or veteran status. The university values diversity and inclusivity in its employment and educational activities.

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