Director of Analytics - SQL, HubSpot, Analytics platform

About the Role

Key Responsibilities

• Build models that quantify the impact of each marketing initiative on revenue, margin, customer acquisition cost (CAC), and lifetime value (LTV).
• Provide multi-touch attribution and contribution margin reports tied to customer journey stages.
• Partner with FP&A to align marketing forecasts with company-wide P&L planning.
• Develop dashboards that connect media spend, pipeline contribution, and revenue realization.
• Translate marketing performance data into executive-ready insights that support strategy and resource allocation.
• Monitor KPIs like ROMI, SOV vs. SOM, CAC payback period, and net contribution per channel.
• Segment audiences based on behavior, profitability, and engagement to inform targeting and personalization.
• Analyze trends in market share, competitive positioning, and price elasticity.
• Implement lift testing, holdouts, and causal impact measurement to assess what’s truly working.

Requirements

• 5-10+ years in marketing analytics, revenue operations, or FP&A with strong cross-functional exposure.
• Fluent in SQL, Power BI/Tableau, and ideally tools like Looker, HubSpot/Salesforce, and a data warehouse (e.g., Snowflake).
• MBA or quantitative degree preferred, ideally with experience in homebuilding, real estate, or a customer lifecycle-driven business.

Nice to Have

• Experience with tools like Looker, HubSpot, Salesforce, and data warehouses such as Snowflake.
• Background in homebuilding, real estate, or customer lifecycle-driven industries.

Qualifications

• Experience in marketing analytics, revenue operations, or FP&A.
• Strong proficiency in SQL, Power BI/Tableau, and familiarity with tools like Looker, HubSpot, Salesforce, and Snowflake.
• Educational background with an MBA or quantitative degree is preferred.

Benefits & Perks

• Eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan.
• Sick leave provided where applicable.
• Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility based on length and dates of service.