Senior Marketing Analyst

Carter's

Atlanta, GA

Full Time

Senior

2 days ago

Job Description

About the Role

Serving the needs of all families with young children, Carter's Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter's, OshKosh B'gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. The role of the Marketing Senior Data Analyst involves delivering customer retention insights through analysis of loyalty programs and personalization efforts, supporting data-driven marketing strategies, and building best practices for marketing analytics within the organization.

Key Responsibilities

Develop and deliver on daily, weekly, monthly and quarterly performance reporting to provide marketing leadership clear visibility to loyalty and marketing personalization performance
Synthesize data to provide trend metrics to identify opportunities for the business
Provide forward looking analytics and reporting to support business planning and marketing plan development
Address ad hoc analytics requests across marketing, omni channel, and customer behavior areas
Develop test measurement plans and control groups to analyze learnings
Work with marketing and cross-functional teams to develop learning agendas and support testing plans
Support personalization efforts by designing and testing activities that drive desired customer actions and optimize performance based on test results
Maintain efficient database and reporting dataflows through sound data engineering approaches

Requirements

3+ years of experience in an analytical role
1+ years professional experience using SQL to construct data models and develop insights
2+ years professional experience in data visualization with Tableau or similar tools
Proficiency with Office tools such as Excel and PowerPoint
Experience with marketing, customer, operations, supply chain or retail analytics
Bachelor's degree or equivalent experience in a related field

Nice to Have

Bachelor's degree in STEM or related field and/or equivalent experience
Experience with AI-tools
Working knowledge of cloud-based data systems
Experience with project life-cycle management tools (e.g., JIRA and Confluence)

Qualifications

Bachelor's degree or equivalent experience in a related field

Working at Carter's

Our team members lead courageously, collaborate broadly, focus on customers, drive growth, and cultivate innovation. We value personal integrity, teamwork, proactive service, goal-oriented execution, and respectful exploration of new ideas. We promote career development through internal programs, mentorship, and continuous learning opportunities.

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