Director of Casino Marketing

About the Role

Key Responsibilities

• Develop strategies and programs to achieve success with key business objectives including revenue, guest experience, acquisition, retention, profitability, and team member engagement.
• Lead management of Events and Promotions, Entertainment, VIP, Multicultural, and National Casino Marketing teams.
• Analyze competitive and internal financial information to develop plans with measurable results.
• Coordinate gaming marketing activities with operating departments.
• Develop and implement annual marketing plans and strategies.
• Partner with analytics team to forecast targets, analyze performance, and adjust plans accordingly.
• Ensure event marketing collateral aligns with objectives and branding.
• Establish guest activation strategies for on and off-site events.
• Guide creative and reinvestment strategies with Direct Marketing leadership.
• Design décor and experiences for off-site events in collaboration with PR, Sponsorships, and Community Relations.
• Analyze customer service scores and recommend improvements.
• Act as an advocate for the customer and hold managers accountable for performance.
• Lead strategy creation for headliner and environmental entertainment, VIP, Multicultural, and National Casino Marketing revenue and profit growth.
• Create VIP guest service and experience objectives to maximize guest service scores and loyalty.
• Hire, manage, and develop staff for VIP Marketing teams.
• Develop personal relationships with premium players and manage staff to develop these relationships.
• Monitor staff productivity and accountability for objectives.
• Work with hotel yield team to ensure proper VIP segmentation and hotel visitation promotion.
• Delegate tasks based on employee capabilities and project requirements.
• Conduct individual meetings with employees to discuss career goals and skill development.

Requirements

• 5+ years of experience in marketing within the gaming industry.
• Experience assessing business needs and developing strategies.
• Strong marketing experience with a proven track record of results.
• Experience leading and managing a successful team.
• Bachelor's degree in Marketing or related field; MBA preferred.
• Ability to manage multiple projects and adapt to changing priorities.
• Excellent communication skills, including persuasive speaking.
• Manual dexterity to operate office equipment and work in a casino environment.
• Ability to tolerate a smoke-filled environment for up to eight hours.
• Proficiency in English (reading, writing, speaking, understanding).
• Ability to respond to visual and aural cues.

Nice to Have

• Experience working in a casino environment before.

Qualifications

• Bachelor's degree (preferred).

Benefits & Perks

• Starting at $140,000 per year, depending on experience.
• 401(k) and 401(k) matching.
• Dental insurance.
• Employee assistance program.
• Employee discount.
• Flexible spending account.
• Health insurance.
• Health savings account.
• Life insurance.
• Paid time off.
• Professional development assistance.
• Relocation assistance.
• Retirement plan.
• Tuition reimbursement.
• Vision insurance.