Director of Content Strategy

About the Role

Key Responsibilities

• Provide strategic leadership for a cross-functional team of content and engagement experts, driving aligned execution to increase engagement across AT&T's digital properties.
• Foster a culture of innovation, continuous improvement, and excellence within the team.
• Develop and implement a cohesive content strategy aligned with business objectives to enhance the digital customer journey across all platforms, utilizing data-driven insights to prioritize funnel improvements.
• Build and lead a cross-functional operating model for content delivery supporting both evergreen and campaign-driven messaging across key customer touchpoints, leveraging performance metrics for continuous refinement.
• Own the homepage experience across desktop, mobile web, and app, with responsibility for performance, strategy, and execution to drive engagement and conversion.
• Lead end-to-end content strategy and execution, optimizing click-through rates and engagement to strengthen the marketing and commerce funnel.
• Oversee digital campaign content strategy, ensuring consistent messaging that supports go-to-market priorities and drives business results.
• Drive innovation in digital storytelling and engagement strategies, exploring new technologies and channels to elevate customer experience.

Requirements

• 10+ years of experience in digital content strategy, eCommerce, or marketing with a proven track record of leading content and engagement programs that deliver measurable results.
• Expertise in digital marketing channels and best practices for messaging strategy across web and app platforms.
• Proficiency in analytics and optimization tools such as Adobe Analytics, Quantum Metric, or equivalent.
• Demonstrated success leading and developing high-performing teams in fast-paced, matrixed environments.
• Excellent leadership, communication, and project management skills.

Nice to Have

• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred.
• Experience with eCommerce platforms and familiarity with content management systems (CMS).
• Familiarity with customer relationship management (CRM) tools and marketing automation.
• Understanding of emerging content and engagement technologies, including AI, ML, AR/VR.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred.
• 10+ years of experience in digital content strategy, eCommerce, or marketing.

Benefits & Perks

• Health and Wellness: Comprehensive medical, dental, and vision coverage options.
• Financial Security: 401(k) retirement savings plan with company matching, life insurance, and disability coverage.
• Paid Time Off: Generous vacation, holiday, and sick leave policies to support work-life balance.
• Professional Development: Access to training programs, leadership development opportunities, and tuition reimbursement.
• Additional Perks: Employee discounts, wellness programs, commuter benefits, and more.