Director of Cybersecurity Product Marketing (Westford, MA)

About the Role

Key Responsibilities

• Develop and maintain differentiated messaging frameworks for cybersecurity solutions that resonate with technical and executive buyers, with a focus on NDR solutions.
• Drive go-to-market plans for product launches, competitive campaigns, and strategic initiatives; align with sales and demand generation teams on execution.
• Create and deliver impactful content, tools, and training for the sales organization, including battle cards, solution briefs, customer decks, and ROI calculators.
• Lead competitive analysis, market research, and customer insights to guide positioning, content strategy, and roadmap influence.
• Partner with subject matter experts and analysts to produce thought leadership content such as whitepapers, blogs, webinars, and conference materials.
• Work closely with demand generation to develop content strategies and campaigns that convert across the funnel.
• Collaborate with analyst relations teams to improve vendor rankings and support messaging in industry reports.

Requirements

• 8-12+ years in B2B product marketing, with at least 10 years in cybersecurity, including experience with network and cloud architectures, network security, NDR, packet-based detection, or threat hunting tools, SIEM/XDR platforms.
• Strong understanding of key NDR concepts: network telemetry, full packet capture, DPI, metadata analytics, MITRE ATT&CK mapping, and security operations and investigation workflows.
• Proven success in leading go-to-market strategy and launching technical security products to enterprise buyers.
• Strong understanding of the cybersecurity landscape, buyer personas (CISOs, SOC analysts, architects), and the competitive environment.
• Proven ability to align technical and business messaging to CISO, SOC, and architect personas.
• Excellent writing, communication, and storytelling skills with a strong portfolio of technical marketing assets.
• Experience with cybersecurity analyst firms such as IDC, Forrester, Gartner, etc.
• Ability to lead cross-functional teams, influence without authority, and operate in a fast-paced environment.

Nice to Have

• CISSP or equivalent certification or knowledge is beneficial but not required.

Qualifications

• Educational background is not explicitly specified, but extensive experience in cybersecurity and product marketing is required.

Benefits & Perks

• Generous vacation package
• Equity
• Matching 401k plan
• Tuition reimbursement
• Attractive medical and dental coverage options
• Domestic partner benefits
• Health and Dependent Care spending accounts and Health Savings Account options
• Life and Disability Benefits
• Volunteer Time Off, Matching Charitable Gifts