Director of Demand Generation

Suralink

Salt Lake City, UT

Full Time

Director

8 days ago

Job Description

About the Role

Suralink® is a fast-growing Software as a Service (SaaS) technology company that provides a simple and secure platform for accounting and professional service firms to request, receive, track, and manage documents at scale. Recognized for growth, innovation, and culture, the company serves over 500,000 companies worldwide and is seeking a strategic and results-oriented Director of Demand Generation to lead growth marketing efforts and develop integrated demand generation campaigns.

Key Responsibilities

Develop and execute a comprehensive demand generation strategy aligned with company revenue goals for enterprise and SMB markets across NA and EMEA regions, including defining target audiences, channel selection, campaign themes, and KPIs.
Oversee planning, execution, and optimization of integrated multi-channel campaigns such as paid media, SEO, content syndication, email marketing, webinars, events, and social media to generate high-quality leads and pipeline.
Develop and refine lead nurturing programs to guide prospects through the sales funnel, working closely with sales to ensure seamless lead handoff and conversion, and continuously optimize conversion rates at each stage.
Manage the demand generation budget effectively, track and report on campaign performance, and provide insights and recommendations for optimization to maximize ROI.
Identify, evaluate, and implement marketing technology (MarTech) solutions to enhance demand generation capabilities and efficiency.
Build, mentor, and lead a high-performing demand generation team, fostering a culture of continuous improvement and innovation.
Collaborate with sales, product marketing, and content teams to ensure alignment of messaging, campaigns, and lead qualification criteria.

Requirements

10+ years of progressive experience in demand generation, with at least 2-3 years in a leadership or senior management role within a B2B SaaS environment.
Experience creating and executing strategies for the enterprise segment in a verticalized SaaS environment.
Proven success in scaling demand generation programs internationally, especially in EMEA.
Track record of exceeding lead and pipeline generation targets in a high-growth, vertical SaaS company.
Deep expertise in demand generation channels such as paid search, paid social, SEO, content marketing, email marketing, and webinars.
Strong analytical skills with the ability to interpret data and make data-driven decisions to optimize campaigns.
Proficiency with CRM and Marketing Automation Platforms, specifically HubSpot, Marketo, Pardot.
Bachelor's degree in Marketing, Business, or a related field.

Nice to Have

Experience with account-based marketing (ABM) strategies and platforms.
Familiarity with SaaS sales cycles and customer journeys.
Experience managing and scaling a demand generation team.
Certification in relevant marketing automation or advertising platforms.

Qualifications

Bachelor's degree in Marketing, Business, or a related field

Benefits & Perks

Remote-friendly policy
Medical, vision, and dental insurance
Life, short-term disability, and long-term disability insurance
Generous paid time off, including flexible floating holidays
Parental leave
Professional development allowance
Community involvement

Working at Suralink

At Suralink, our values include being customer-obsessed, passionately motivated, constantly improving, team-focused, and highly reliable. We prioritize understanding our customers deeply, working hard to achieve great outcomes, continuously learning and growing, supporting one another, and demonstrating good judgment and accountability.

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