Director of Demand Generation

About the Role

Key Responsibilities

• Assess current digital marketing efforts to develop a plan for increased investment across digital channels focused on lead generation.
• Build and execute omnichannel campaigns using existing content and recommend new content to support demand generation goals.
• Oversee technical and content SEO strategies to increase visibility, improve rankings, and drive high-quality organic traffic.
• Track and report KPIs in an easy-to-interpret format, such as website form conversions, attribution by channel, and conversion rate optimization.
• Implement a more robust, automated system for tracking form submissions and website behavior, including traffic sources and keyword performance.
• Standardize the lead flow process from marketing to sales leveraging existing technology stack including Mailchimp, Outfunnel, Pipedrive, and Aptean Intuitive ERP.
• Continuously optimize campaign performance based on data.
• Allocate paid media budget effectively to maximize ROI.
• Keep a pulse on digital marketing trends and bring new ideas to the table.
• Monitor industry trends and competitor strategies to identify opportunities for differentiation and innovation.

Requirements

• 5+ years of B2B demand generation experience, ideally in industrial or manufacturing environments.
• At least 2-3 years in a leadership capacity.
• Understanding of distributor-manufacturer relationships where product users may not always be directly identifiable.
• Proven success building and optimizing multi-channel campaigns with measurable ROI.
• Strong grasp of digital marketing strategies across SEO, content marketing, email, and PPC.
• Excellent communication and writing skills, able to craft messaging for technical buyers and sales goals.
• Proficiency in GA4 with demonstrated ability to analyze user behavior and campaign performance.
• Familiarity with SEO tools like SEMrush, Ahrefs, or equivalents.
• Data-driven decision-maker with the ability to prioritize based on evidence.
• Agile mindset, able to pivot quickly and work efficiently without extensive upfront structure.
• Strong intellectual curiosity and willingness to experiment.
• Comfortable working alongside team members to build systems and campaigns from the ground up.

Nice to Have

• Experience working in manufacturing or industrial environments.
• Experience with marketing automation and CRM tools beyond those listed.
• Knowledge of industry-specific digital marketing trends.

Qualifications

• 5+ years of B2B demand generation experience, preferably in manufacturing or industrial sectors.
• Leadership experience of at least 2-3 years.

Benefits & Perks

• Competitive salary starting from $115,000 per year.
• Flexible work environment with locations in Boca Raton, FL; Gilbertsville, PA; Houston, TX.
• Opportunities for professional growth and learning.
• Simple IRA plan with company matching 100% of employee contributions up to 3%.
• Comprehensive benefits including medical, dental, vision, prescription drugs, and Health Savings Account with employer contribution.
• Company paid life insurance of $100,000, accidental death or dismemberment insurance, short & long term disability.
• Voluntary insurances at group rates: employee and dependent life, accident, critical illness, hospital indemnity, legal plans.
• Paid leave including PTO, holidays, bereavement, jury duty, voting leave, and other paid benefits as required by law.