Director of Digital Marketing

About the Role

Key Responsibilities

• Design and execute aggressive omnichannel lead generation strategies to support customer acquisition and market expansion across all B-to-B segments, including enterprise, small business, and retail.
• Own the digital advertising roadmap across platforms such as Google, Meta, LinkedIn, YouTube Shorts, Geotargeting campaigns, and Performance Max campaigns.
• Translate lead generation and sales targets into paid media strategies that optimize brand visibility, engagement, and conversion, prioritizing return on investment.
• Manage and allocate advertising budgets with accountability for measurable results across geotargeted campaigns, paid social, display, search, and retargeting.
• Collaborate on lead optimization of landing pages, lead capture forms, and conversion paths with internal design and content teams.
• Oversee SEO strategy and execution for content development, including crawling, indexing, XML sitemap generation, schema markup, and link building campaigns.
• Oversee development and execution of all advertising content and creative assets across digital channels, ensuring consistency and high quality.
• Provide strategic direction for ad copy, design, video, and interactive formats, managing production timelines and review processes.
• Collaborate with marketing and Salesforce teams to develop end-to-end lead management processes and report on key lead metrics.
• Own digital performance reporting using GA4, Looker Studio, and marketing automation tools; develop attribution models and KPIs.
• Partner with internal teams and manage agency/vendor relationships to ensure campaign alignment with business goals and branding.
• Identify new digital market opportunities, monitor industry trends, and evaluate new advertising technologies to stay at the forefront of digital innovation.

Requirements

• Bachelor's degree in Digital Marketing, Advertising, or related field; advanced degree preferred.
• 8+ years of progressive experience in digital advertising, including leadership roles with P&L accountability.
• Strong leadership skills with experience leading cross-functional teams in a high-growth, digital-first B2B environment.
• Deep experience managing Google Ads (Search, Display, PMAX), Meta Ads, LinkedIn Campaigns, and YouTube formats.
• Proficiency in GA4, attribution modeling, A/B testing tools, and campaign automation/reporting platforms.
• Strong understanding of B2B digital marketing funnels and enterprise buyer journeys.
• Excellent project management and communication skills, both written and verbal.
• Proven track record of scaling lead generation programs, reducing CAC, and increasing ROI.
• Experience in agency/vendor management and collaboration.

Nice to Have

• Experience with marketing automation tools such as Pardot, HubSpot, ZoomInfo.
• Knowledge of media planning, creative development, and campaign innovation.
• Ability to monitor competitive activity and industry trends to develop strategic advantages.

Benefits & Perks

• Health & Wellness: Medical, dental, and vision insurance, paid parental leave, mental health support, wellness programs, and reimbursements.
• Work-Life Balance: Hybrid onsite + remote schedules, generous PTO, paid holidays, and a floating holiday.
• Financial Compensation: Competitive salary, 401(k) with matching, and bonus opportunities.
• Career Growth & Development: Training, certification, tuition reimbursement, and internal promotion opportunities.
• Culture & Perks: Family-owned values, award-winning culture, team events, casual dress code, charitable activities, and an inclusive workplace.