Director of Digital Marketing

About the Role

Key Responsibilities

• Provide creative and usability point of view and recommendations on strategies, outputs, and agency activities that are convincing and substantiated.
• Work collaboratively with the Creative team to ensure brand and voice consistency.
• Define and manage website roadmaps and feature backlogs to realize client goals and strategies.
• Serve as a development contact for clients, third-party vendors, technology partners, and internal project stakeholders.
• Be a user experience expert while collaborating with account strategists, developers, visual designers, and copywriters to optimize websites, emails, blogs, etc.
• Perform problem analyses by identifying root causes, outlining resolution options, and taking appropriate actions.
• Represent agency points of view in writing, formal presentations, and client meetings, remotely or on-site.
• Lead and/or build personas and CX/UX journey maps leveraging data and insights across key audience segments.
• Conduct market research using techniques such as A/B testing to guide marketing and development strategies.
• Monitor and interpret digital analytics, participate in quality control of team outputs, and prepare/deliver presentations and pitches.
• Collaborate with Account Services to develop estimates and implementation plans, assembling the right team for each project.
• Maintain current knowledge of computer skills, software, and hardware to ensure team remains on the leading edge of technology.
• Attend employee orientation, training, department meetings, and agency summits.

Requirements

• B.Sc./B.A. degree required.
• 10+ years of related industry experience (creative agency, digital marketing, or consulting).
• 3+ years of management experience.
• Proven development and digital experience.
• Expert understanding of the advertising industry as it relates to digital executions, including responsive web design, APIs, database structure, lead nurturing, email, landing pages, user experience, content, SEO, etc.
• Ability to simplify complex technology concepts to plan, prioritize, and deploy successful solutions.
• Understanding of digital creative processes and associated deliverables such as requirements gathering, discovery, architecture, visual design, development, QA, content inventories, wireframes, prototypes, and design comps.
• Knowledge of digital best practices, messaging hierarchy, and color selection.
• Excellent understanding of CMS and eCommerce platforms such as WordPress, Shopify, etc.
• Experience working with marketing automation platforms like Salesforce, Hubspot, Marketo.
• Proven ability to use data and performance metrics to drive accountability and continuous improvement.
• Strong analytical and problem-solving skills.
• Expert knowledge of digital technologies and trends.
• Experience with waterfall and agile methodologies.
• Ability to work in cross-functional teams under high pressure, managing multiple projects simultaneously.

Nice to Have

• Experience working with APIs and database structures.
• Experience with market research techniques such as A/B testing.
• Experience leading or building personas and CX/UX journey maps.

Qualifications

• Bachelor's degree (B.Sc./B.A.).
• 10+ years of industry experience.
• 3+ years of management experience.

Benefits & Perks

• Flexible remote work environment.
• Generous time off averaging over six weeks annually.
• Coverage of a significant share of benefit costs, contribution to HSA, and a 401(k) with automatic employer contributions.
• Quarterly bonus and profit-sharing programs.
• Opportunities to connect through annual Summits.
• Inclusive and diverse work environment.