Director of Digital Strategy

About the Role

Key Responsibilities

• Serve as the men's basketball primary contact for all social and emerging media channels and develop, execute and manage all online digital strategies.
• Ideate, create and publish content for OU_MBBall social channels on Instagram, X, Facebook and websites (Sidearm and YouTube).
• Work closely with members of the men's basketball pod unit to ideate and execute digital strategy for the team account to promote the team and grow its following.
• Experiment with new and alternative ways to leverage social and emerging media for revenue generation, including sponsored and NIL content, in partnership with Sooner Sports Properties.
• Monitor social media trends and utilize knowledge to grow the account's following and value.
• Strategize with and educate staff members and student-athletes on social media techniques for marketing and brand-building.
• Measure the impact of social media using relevant analytics.
• Assist in the production of graphical elements and phone videos.
• Participate in web strategy development and execution.
• Execute online revenue-generating projects through digital ad campaigns and merchandise.
• Create custom microsites and web experiences to promote OU Athletics events or initiatives.
• Coordinate editorial production efforts across the department and sport programs for consistency and efficiency.
• Assist in strategizing growth opportunities for the Oklahoma Sooners App, including push notifications.
• Support department email marketing campaigns to drive revenue.

Requirements

• Bachelor's Degree AND 4 years of experience in creative design, digital strategy, or related area.
• Familiarity with collegiate athletics operations, athlete branding, and personal marketing trends.
• Excellent verbal and written communication skills.
• Ability to plan, organize, and manage multiple projects with attention to detail and deadlines.
• Proficient in Microsoft Office Suite, social media monitoring tools, contract management software, and NIL-specific platforms.
• Ability to think strategically and creatively to support NIL initiatives and institutional goals.
• Demonstrated commitment to confidentiality and ethical standards.
• Ability to develop and deliver NIL-related training and educational materials.
• Flexibility and responsiveness to change in a dynamic environment.
• Willingness to learn and adapt to AI tools and digital platforms.
• Ability to work in person and collaborate effectively with student-athletes, staff, and external partners.
• Willingness to travel for NIL events, meetings, and workshops, including evenings and weekends.
• Understanding of digital media platforms and best practices.
• Analytical skills to interpret data and optimize content performance.
• Content creation skills including writing, editing, and visual storytelling.
• Strong campaign planning and strategic thinking capabilities.
• Ability to manage multiple projects in a fast-paced environment.

Nice to Have

• Master's degree in a related field.
• Experience in college athletics.

Qualifications

• Experience or a combination of education and related experience can be considered in lieu of degree, with a one-to-one ratio.

Benefits & Perks

• Benefits Provided: Yes