Director of Global Demand Generation

About the Role

Key Responsibilities

• Develop and implement innovative, multi-channel demand generation strategies aligned with Johnson Controls' business objectives and long-range plans.
• Collaborate with product marketing, field marketing, and sales teams to ensure cohesive go-to-market approaches.
• Establish and monitor key performance indicators (KPIs) for pipeline growth and revenue contribution.
• Develop predictive models to forecast demand and optimize resource allocation across channels and campaigns.
• Manage the selection, implementation, and optimization of marketing technology stack to support demand generation efforts.
• Leverage analytics to drive data-driven decision-making and continuous improvement in campaign performance.
• Plan, execute, and measure global integrated marketing campaigns across digital and traditional channels.
• Ensure alignment with the company's 10 key campaigns and brand messaging.
• Foster strong partnerships with sales leadership to ensure seamless lead handoff processes, lead scoring models, and shared accountability for pipeline and revenue targets.
• Manage the global demand generation budget, ensuring optimal resource allocation across regions and channels.
• Develop and report on ROI metrics to demonstrate the impact of demand generation activities on business outcomes.
• Build and lead a high-performing team of demand generation professionals.
• Foster a culture of innovation, collaboration, and continuous learning.

Requirements

• Extensive experience in B2B marketing, with a strong focus on demand generation and pipeline growth.
• Proven track record of developing and executing successful demand generation strategies in a complex, matrix organization.
• Deep understanding of modern marketing technologies, including CRM (preferably Salesforce), marketing automation platforms, and analytics tools.
• Strong analytical skills with the ability to translate data insights into actionable strategies.
• Excellent leadership and communication skills, with the ability to influence senior executives and cross-functional teams.
• Experience in managing budgets and demonstrating marketing's contribution to revenue.
• Global mindset with experience working across diverse markets and cultures.
• Strategic thinker with the ability to operationalize complex initiatives.
• Bachelor's degree in Marketing, Business, or related field required.
• Master's degree a plus (Business, Marketing, Communication, etc.).

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Master's degree in Business, Marketing, Communication, or related fields is a plus.