Director of Growth & Marketing

About the Role

Key Responsibilities

• Design and execute sales and marketing strategies aligned with community goals.
• Manage inbound inquiries, conduct tours, and guide prospective residents through the move-in process.
• Build strong referral partnerships with hospitals, physicians, and local organizations.
• Use CRM tools to track leads, conversions, and campaign performance.
• Collaborate with internal teams to ensure a smooth, resident-focused onboarding experience.
• Analyze market trends to identify local growth opportunities.

Requirements

• Proven success in senior living or healthcare sales & marketing.
• Experience managing inquiries, tours, and occupancy pipelines.
• Strong business development and networking skills.
• Proficiency with CRM systems and data tracking.
• Excellent communication, presentation, and relationship-building skills.
• Self-starter mindset with a strategic, team-oriented approach.

Qualifications

• Experience managing inquiries, tours, and occupancy pipelines.
• Proven success in senior living or healthcare sales & marketing.

Benefits & Perks

• Medical, dental, and vision insurance.
• 401(k) retirement savings plan with company match.
• Life and disability insurance.
• Supplemental insurance: accident, critical illness, and hospital indemnity.
• Employee Assistance Program (EAP).