Director of Integrated Marketing & Strategic Planning

About the Role

Key Responsibilities

• Own and lead the Aspen Skiing Company integrated marketing calendar, spanning seasonal campaigns, ski launches, destination initiatives, and events.
• Translate VP of Marketing's strategic direction into coordinated GTM plans that deliver both guest acquisition and brand elevation.
• Develop and manage cross-functional roadmaps, aligning timing, sequencing, and prioritization to avoid overlap or cannibalization.
• Partner with shared services digital, sales, and revenue management to define marketing priorities.
• Build data-driven recommendations that inform channel investment, content priorities, and guest segmentation.
• Lead the creation of campaign decks, planning documents, and presentations to ensure alignment across teams.
• Support the VP of Marketing in refining ASC's brand positioning to resonate with core skiers, snowboarders, luxury travelers, summer visitors, and international markets.
• Serve as the integrator between ASC marketing and Aspen One shared services (Creative, PR, Social, Digital, Partnerships, Events).
• Oversee campaign briefs, timelines, and workback calendars, ensuring clarity of goals, KPIs, and deliverables.
• Facilitate campaign status meetings, briefings, and troubleshooting to ensure progress across diverse teams.
• Partner with Digital & Performance Marketing, agencies, and revenue teams to track campaign outcomes and guest engagement.
• Provide regular reporting and insights to senior leadership, surfacing optimizations for future planning.
• Support VP of Marketing in budget planning, forecasting, and allocation across brand and performance levers.

Requirements

• Bachelor's degree in Marketing or related field.
• 10+ years of experience in integrated marketing, GTM planning, or cross-channel campaign management.
• Fluency in digital marketing channels and performance levers (SEM, paid social, CRM/email, web UX).
• Proven ability to manage complex campaign calendars, cross-team workflows, and multi-stakeholder initiatives.
• Familiarity with budget forecasting and performance reporting across multiple brands or business units.
• Advanced project management proficiency, ideally with Asana or equivalent tools.
• Strong organizational, communication, and stakeholder management skills.
• Background in skiing, snowboarding, outdoor sports, destination travel, or luxury hospitality is preferred.
• Experience leading high-profile launches, brand moments, or multi-market campaigns is preferred.
• Skilled communicator—able to influence without direct authority and build consensus across diverse teams.
• Strategic thinker with strong judgment on sequencing, prioritization, and investment levels.
• Ability to lead & navigate complexity and multiple priorities with clarity and composure.

Nice to Have

• Experience in outdoor sports, destination travel, or luxury hospitality.
• Experience with PR, partnerships, and content teams to amplify brand moments and cultural relevance.
• Ability to bring a clear point of view on activating messages across channels.

Qualifications

• Educational background in marketing or related field.
• Minimum of 10 years of relevant experience in marketing roles.

Benefits & Perks

• Salary range of $105,000 - 150,000, with eligibility for bonus.
• Comprehensive benefits package available (details at www.aspensnowmass.com/employment/benefits-and-perks).
• Work environment includes standard office setting with occasional travel and event attendance.