Director of Lifecycle Marketing

Tomocredit

San Francisco, CA

Full Time

Director

24 days ago

Job Description

About the Role

As seen in TechCrunch, Forbes, and Bloomberg, TomoCredit is one of the fastest-growing companies in FinTech. We're on a mission to disrupt the outdated credit system and expand access to modern banking. Headquartered in San Francisco, TomoCredit is led by one of Inc.'s Top Female Founders and powered by a team of talented professionals from companies like Square, American Express, and Lending Club. We value passionate, grounded, and “can-do” individuals who are detail-oriented while keeping the big picture in focus. We're looking for someone who thrives on getting things done—someone who sees obstacles as opportunities and tackles them with grit and creativity. This role requires a self-starter with strong organizational skills and pride in delivering exceptional work. If you're inspired by the idea of helping millions build a stronger financial future, we want to hear from you. Please note: This is a full-time, onsite position based in our San Francisco headquarters.

Key Responsibilities

Define and lead full-funnel lifecycle initiatives that drive subscription conversion, improve retention rates, and increase lifetime value (LTV).
Develop advanced segmentation and personalization strategies using behavioral, demographic, and product usage data to deliver highly targeted experiences.
Build and launch automated and manual campaigns (email, push, SMS) supporting product launches, seasonal initiatives, and ongoing engagement programs.
Design and run A/B tests and experiments to optimize subscription conversion, reduce churn, and improve overall campaign performance, partnering with Data teams to interpret results and scale successful strategies.
Align with Product teams to integrate lifecycle messaging into feature releases and collaborate with Growth Marketing to ensure seamless post-acquisition engagement.
Own key performance metrics including paid conversion, engagement, and campaign ROI; present insights to leadership and adjust strategies based on data.
Manage lifecycle tools (e.g., Braze, Hightouch, HubSpot) and implement AI-driven enhancements for personalization, predictive targeting, and performance improvements.

Requirements

6+ years of experience in lifecycle, CRM, or retention marketing for consumer digital products or subscription-based businesses.
Proven success in improving subscription conversion and retention rates through data-driven lifecycle programs.
Strong background in designing, executing, and analyzing A/B tests and multivariate experiments.
Hands-on experience with marketing automation tools, segmentation frameworks, and analytics platforms such as Amplitude or Hightouch.
Ability to translate data into actionable strategies with measurable business impact.
Strong communication skills and ability to influence cross-functional teams and senior stakeholders.

Nice to Have

Experience with marketing automation tools like Braze, Hightouch, HubSpot, etc.
Knowledge of AI-driven personalization and predictive analytics.

Qualifications

Educational background is not explicitly specified in the description.

Benefits & Perks

Competitive compensation, equity, and benefits package.
Opportunity to lead a mission-critical growth function at a high-impact consumer brand.
Work in-person with high-performing, collaborative teams in San Francisco HQ.
Join a culture that values impact, innovation, and customer obsession.

Working at Tomocredit

We value passionate, grounded, and “can-do” individuals who are detail-oriented while keeping the big picture in focus. Our culture emphasizes impact, innovation, and customer obsession over box-checking. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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