Director of Marketing

About the Role

Key Responsibilities

• Develop and oversee comprehensive marketing strategies focused on maximizing ticket sales for Kennedy Center programming, ensuring alignment with institutional goals and audience development initiatives.
• Collaborate with the Artistic department to align marketing plans with programmatic goals.
• Provide strategic guidance to team members on campaign development, ensuring brand consistency and message alignment.
• Manage and mentor a marketing team consisting of multiple managers and an assistant manager, supporting professional development and fostering a collaborative work environment.
• Lead the budget development and in-season projection process for the Marketing Strategy team, ensuring accurate financial planning and resource allocation.
• Monitor and manage the marketing budget throughout the fiscal year, making adjustments as necessary to optimize performance.
• Collaborate with the finance team to prepare regular budget reports and provide strategic recommendations for cost efficiencies.
• Oversee the execution of marketing campaigns across digital, print, broadcast, and out-of-home advertising channels.
• Analyze campaign performance with the CRM & Analytics team and adjust strategies based on data insights.
• Work closely with cross-functional teams, including artistic programming, to ensure cohesive messaging for events.
• Represent the Marketing department in institutional meetings, providing updates on strategic initiatives and campaign performance.

Requirements

• Bachelor's or master's degree in communications, marketing, or related field (or 10+ years of relevant experience in lieu of degree).
• A minimum of 6+ years of leadership experience, preferably in the arts and entertainment industry.
• Significant experience in Theater and Touring Broadway productions.
• Demonstrated experience in brand management and developing marketing campaigns that generate revenue and meet ROI benchmarks.
• Strong understanding of arts marketing practices, including pricing, creative strategies, digital strategies, and the full marketing mix.
• Highly organized, goal-oriented self-starter with strong execution skills.
• Excellent budget management skills and experience managing marketing campaign budgets.
• Exceptional communication and presentation skills, both verbal and written.
• Willingness to work onsite and be local or willing to relocate to the DMV area.

Nice to Have

• Experience in developing multi-channel marketing campaigns.
• Experience in data-driven decision making and campaign performance reporting.
• Experience managing cross-functional teams and collaborating with artistic programming teams.

Qualifications

• Bachelor's or master's degree in communications, marketing, or related field, or 10+ years of relevant experience.
• 6+ years of leadership experience in arts and entertainment.
• Experience in Theater and Touring Broadway productions.

Benefits & Perks

• Total rewards package including discount tickets.
• Retirement plan with organization matching after 1 year.
• Qualifying employer for the Public Student Loan Forgiveness Program (PSLF).
• Pre-tax commuter programs including discounted parking and SmartBenefits.
• Immediate eligibility for annual leave, sick leave, and personal days.
• 11 paid holidays per year.
• Comprehensive medical, dental, and vision benefits with FSA and HSA options.
• Paid FMLA leave.