DIRECTOR OF MARKETING

About the Role

Key Responsibilities

• Demonstrate commitment to and leadership of environmental health and safety principles, policies, and procedures.
• Own the marketing blueprint, reporting, and optimization to ensure channel activities drive the business forward and capture market share.
• Perform lead generation campaigns and measure success of various marketing initiatives.
• Promote uniformity and consistency of brand.
• Conduct market research and develop marketing plans for growth areas.
• Utilize data and financial acumen to make accurate strategic decisions.
• Motivate, inspire, and lead team members while demonstrating a roll-up-the-sleeves mentality.
• Drive profitable sales through brand execution while keeping the customer front and center.
• Manage the brand strategy and execution of marketing that supports business development and growth.
• Act as the main point of contact for public relations and media interactions.
• Serve as a public voice for Daniel Defense and be familiar with brand and customer personas.
• Support digital marketing and various eCommerce initiatives.
• Pull relevant analytics and data to make efficient and effective decisions.
• Lead successful product marketing initiatives.
• Develop content strategy and oversee execution.
• Manage ROI and support trade shows, including logistics and attendance.
• Develop and track budgets and manage team accountability.
• Create and enhance agency and partner relationships through proactive communication.
• Ensure external communication aligns with core values and brand positioning.
• Develop media planning, buying, and innovation strategies.
• Provide design and direction for collateral, web, product packaging, and visual communications.
• Enforce brand guidelines across marketing strategies and the business.
• Drive social media strategies to reach new customers and expand brand awareness.
• Partner with revenue and engineering teams to advance product initiatives.
• Oversee marketing policies, objectives, and initiatives.
• Support, train, and develop team members to improve safety, quality, and productivity.
• Contribute to company standards on integrity, safety, fairness, and creating a positive work environment.

Requirements

• Bachelor's degree with concentration in Marketing or business-related area.
• 10+ years of relevant experience, including at least 5 years in a leadership role.
• Ability to communicate effectively with all company stakeholders and collaborate across departments.
• Skilled in Photoshop and video editing, with a motivation to learn and improve skills.
• Proficiency in Microsoft Office software such as Access, Excel, MS Project, PowerPoint, Publisher, Outlook, and Word.
• Demonstrated ability to recognize and work in accordance with company values.
• Ability to lift and carry items weighing up to 50 pounds.
• Intermittent ability to stand, walk, sit, and bend throughout the workday.
• Ability to work in a manufacturing environment, including around machinery, noise, chemicals, lights/lasers, etc.
• Willingness to wear appropriate Personal Protection Equipment as required.

Nice to Have

• Experience with digital marketing and supporting eCommerce initiatives.
• Experience with successful product marketing initiatives.
• Strong financial acumen and experience with analytics and data-driven decision making.

Qualifications

• Educational background in Marketing or related field.
• Extensive professional experience in marketing and leadership roles.

Benefits & Perks

• Not explicitly specified in the description.