Director of Marketing

About the Role

Key Responsibilities

• Develop and implement integrated marketing strategies that drive revenue, participation, and awareness for Green Ventures and Partnerships fundraising events and campaigns.
• Lead event campaign rollouts across channels, managing timelines and calendars to ensure effective execution.
• Create and manage marketing plans supporting flagship and emerging events, focusing on environmental values and social impact.
• Coordinate cross-channel promotional campaigns including social media, radio, TV, digital, and print, with activities like ticket giveaways and earned media placements.
• Build compelling, on-brand pitch decks and presentation materials to support fundraising, sponsorship, impact investing, and stakeholder engagement efforts.
• Elevate the department's profile through targeted storytelling, strategic content, and audience-first messaging.
• Gather market and audience insights to enhance communications and demonstrate impact to sponsors, donors, and the public.
• Oversee creation and distribution of digital content across web, email, and social media platforms, maintaining a consistent voice.
• Develop high-quality visuals and written content that tell emotionally compelling stories and inspire environmental action.
• Maintain strong communication with internal and external writers, designers, and media professionals to ensure clarity, timeliness, and creative excellence.
• Serve as a key thought partner across departments, translating complex programs into accessible narratives.
• Work with internal teams and external partners to ensure brand consistency and integrated messaging.
• Drive cultural relevance and awareness by leveraging media, arts, and entertainment to promote Sierra Club initiatives.
• Monitor and analyze marketing and campaign performance, using data to refine strategies and improve outcomes.

Requirements

• 5+ years of experience or equivalent in marketing, communications, or brand strategy, ideally within nonprofit, environmental, or social impact sectors.
• Demonstrated success in creating and executing marketing strategies for fundraising events and high-impact campaigns.
• Strong project management skills with the ability to manage multiple timelines and deliverables.
• Excellent written, verbal, and visual storytelling skills.
• Proficiency in digital marketing, content strategy, and social media management.
• Experience working cross-functionally with internal teams and external collaborators.
• Experience with media campaigns and working with entertainment/cultural influencers is a strong plus.
• Passion for environmental justice, sustainability, and the Sierra Club's mission.
• Commitment to evolving understanding of systems of oppression, humility, and self-awareness.
• Proficiency in marketing tools such as Canva, Adobe Creative Suite, Mailchimp, Salesforce, and analytics platforms is a plus.

Nice to Have

• Experience working within an environmental nonprofit or mission-aligned organization.
• Background in cultural, entertainment, or cause marketing.

Qualifications

• Relevant professional experience of 5+ years in marketing, communications, or related fields.

Benefits & Perks

• Competitive salary range of $115,000 - $125,000 annually.
• Excellent benefits including medical, dental, and vision coverage.
• Retirement savings 401(k) plan.
• Sponsorship for nonimmigrant and immigrant visas when criteria are met.