Director of Marketing

About the Role

Key Responsibilities

• Develop and oversee comprehensive marketing strategies focused on maximizing ticket sales and aligning with institutional goals and audience development initiatives.
• Collaborate with the Artistic department to align marketing plans with programmatic goals.
• Provide strategic guidance to team members on campaign development, ensuring brand consistency and message alignment.
• Manage and mentor a marketing team, supporting professional development and fostering a collaborative work environment.
• Lead the budget development and in-season projection process for the Marketing Strategy team, ensuring accurate financial planning and resource allocation.
• Monitor and manage the marketing budget throughout the fiscal year, making adjustments as necessary to optimize performance.
• Collaborate with the finance team to prepare regular budget reports and provide strategic recommendations for cost efficiencies.
• Oversee the execution of marketing campaigns across digital, print, broadcast, and out-of-home advertising channels.
• Analyze campaign performance with the CRM & Analytics team and adjust strategies based on data insights.
• Work closely with cross-functional teams, including artistic programming, to ensure cohesive messaging for events.
• Represent the Marketing department in institutional meetings, providing updates on strategic initiatives and campaign performance.

Requirements

• Bachelor's or master's degree in communications, marketing, or related field; 10+ years of relevant experience may replace degree requirement.
• A minimum of 6+ years of leadership experience, preferably in the arts and entertainment industry.
• Significant experience in Theater and Touring Broadway productions.
• Demonstrated experience in brand management and developing revenue-generating marketing campaigns.
• Strong understanding of arts marketing practices, including pricing, creative strategies, digital marketing, and the full marketing mix.
• Highly organized, goal-oriented self-starter with the ability to execute in a results-driven environment.
• Excellent budget management skills and experience managing marketing budgets.
• Exceptional verbal and written communication and presentation skills.
• Willingness to work onsite and be located in or relocate to the DMV area.

Nice to Have

• Experience in developing multi-channel marketing campaigns.
• Experience with data-driven decision making and campaign analytics.
• Experience managing cross-functional teams and strategic planning in arts organizations.

Qualifications

• Bachelor's or master's degree in communications, marketing, or related field; or 10+ years of relevant experience.
• 6+ years of leadership experience, preferably in arts and entertainment.
• Experience in Theater and Touring Broadway productions.

Benefits & Perks

• Health savings account, dental, vision, and health insurance.
• Paid holidays, sick leave, personal days, and 11 paid holidays per year.
• Retirement plan with organization matching after 1 year.
• Staff discounts for tickets.
• Participation in the Public Student Loan Forgiveness Program (PSLF).
• Commuter benefits including pre-tax parking and SmartBenefits.
• Paid FMLA leave.