Director of Marketing

About the Role

Key Responsibilities

• Develop and lead the execution of the overall B2B marketing strategy targeting healthcare decision-makers such as C-suite, HR, and Procurement.
• Build and manage a high-performing marketing team, fostering growth and accountability.
• Establish scalable marketing processes, KPIs, and reporting to demonstrate ROI and marketing attribution.
• Partner closely with sales leadership to align on pipeline goals and enable lead generation and conversion.
• Own the company's brand voice and positioning across all external channels.
• Ensure consistent, professional brand execution that resonates with target B2B audiences.
• Drive thought leadership and awareness across earned, owned, and paid media.
• Design and manage integrated marketing campaigns that drive qualified leads and support sales outreach.
• Leverage multi-channel marketing including email, social, digital advertising, webinars, and content syndication.
• Optimize campaigns using analytics, A/B testing, and audience segmentation to improve conversion rates and engagement.
• Oversee the development of compelling content that engages healthcare executives and showcases our value proposition (e.g., whitepapers, case studies, blog posts, videos).
• Lead corporate communications strategy including press releases, media outreach, and PR agency management.
• Manage participation in industry conferences, trade shows, and client events to increase brand visibility and engagement.
• Collaborate with internal stakeholders to execute hosted events and webinars targeting prospects and clients.
• Manage the company website(s) including performance, UX, SEO, and content updates to serve as a lead-generating and brand-building tool.
• Collaborate with design, development, and vendor teams to improve site engagement, conversion rates, and digital user experience.
• Leverage tools like Google Analytics, HubSpot, or other platforms to deliver data-driven insights and reporting.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 8-10 years of progressive marketing experience, with at least 5 years in a leadership role managing people and teams.
• Proven track record in B2B marketing, especially in driving lead generation among C-suite and executive audiences.
• Experience creating and implementing marketing processes that lead to measurable results.
• Deep understanding of marketing automation tools (e.g., HubSpot), CRM systems (e.g., Salesforce), and analytics platforms.
• Exceptional written and verbal communication skills.
• Strong project management and organizational abilities.

Nice to Have

• Experience in healthcare staffing or healthcare industry marketing.
• Knowledge of digital marketing and social media with proven results.
• Experience leading and scaling marketing teams.

Benefits & Perks

• Comprehensive medical coverage including prescription drug, behavioral health, telemedicine, and AirMed transportation.
• Additional options for dental, vision, life and disability coverage, flexible spending accounts, supplemental health plans, auto and home insurance, identity theft protection, legal counseling, long-term care, moving assistance, and pet insurance.
• Free counseling services and resources for emotional, physical, and financial wellbeing.
• 401(k) Plan with a 100% match on 3% to 9% of pay.
• Employee Stock Purchase Plan with 10% off HCA Healthcare stock.
• Family support through fertility and family building benefits, adoption assistance, and referral services.
• Consumer discounts through Abenity and other programs.
• Retirement readiness, rollover assistance, and banking partnerships.
• Education assistance including tuition, student loans, and certification support.
• Colleague recognition program.
• Time Away From Work Program including paid time off, family leave, disability coverage, and leaves of absence.
• Employee Health Assistance Fund providing free employee-only coverage based on income.