Director of Marketing

Go Local Interactive

Overland Park, KS

Full Time

Director

12 days ago

Job Description

About the Role

As a Director of Marketing, you are responsible for the agency's revenue growth, development, and positioning of the agency's marketing and technology products. You are accountable to ensuring that Go Local Interactive maintains a strong set of product offerings that align with industry trends and the needs of the clients we serve. You assist the New Business and Account Strategy Departments in current and prospective client meetings by providing consultation, education and expertise on the agency's products and services in order to help the agency reach their revenue goals.

Key Responsibilities

Assist in developing and executing brand initiatives that align with GLI's strategic goals.
Plan, create, and schedule content across GLI's social channels; monitor engagement and trends.
Support PR initiatives, including press releases, awards submissions, internal communications, and media outreach.
Collaborate with internal stakeholders to create blogs, newsletters, and branded collateral.
Assist with planning and executing integrated marketing campaigns to promote products, services, and events.
Evaluate and recommend marketing channels (paid, owned, and earned) based on performance and strategic alignment.
Work closely with New Business, Client Strategy, and Product teams to align on messaging, positioning, and marketing support needs.
Help coordinate logistics, promotion, and materials for industry events.
Track performance of marketing activities and assist in reporting key metrics and improvement opportunities.
Support the overall agency with sales, organic growth, and client retention.
Join calls and in-person meetings to deliver strategic recommendations to clients and prospects.
Attend sales and strategy pipeline meetings.
Assist with product positioning and pricing by sharing feedback from prospects and clients.
Assist with training team members on product positioning and digital marketing strategy.

Requirements

Bachelor's Degree in Marketing or applicable related field.
5-7+ years of experience in digital marketing.
Ability to manage multiple projects and meet deadlines.
Comfort working in a fast-paced, collaborative environment.
Familiarity with tools like HubSpot, Canva, or Google Analytics.
Experience with content calendars, email marketing, or SEO is a plus.
Understanding of B2B marketing in a digital agency or tech environment.

Nice to Have

Experience with content calendars, email marketing, or SEO.

Benefits & Perks

Two (2) medical plan options with BlueCross BlueShield of Kansas City including company contribution.
Dental, vision, basic/supplemental life insurance, short/long term disability, critical illness, and accident insurance.
401(k) retirement Safe Harbor plan available including company contribution.
Minimum Fifteen (15) Paid Time Off (PTO) days your first year.
Thirteen (13) paid holidays observed annually.
Casual dress code.
Snacks, coffee and vending available.
8 hours paid volunteer time off.
Company events and incentives with an unmatched company culture!

Working at Go Local Interactive

Go Local Interactive is an Equal Opportunity Employer. The company offers a casual dress code, snacks, coffee, vending, volunteer time off, and hosts company events and incentives, fostering an engaging and inclusive work environment.

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