Director of Marketing

About the Role

Key Responsibilities

• Direct and manage the marketing and digital media team, providing mentorship, guidance, and training to aid in staff development.
• Provide leadership and overall marketing strategy to develop and employ various marketing initiatives, campaigns, and branding efforts to achieve short and long-term goals.
• Develop and oversee marketing and advertising plans for the regular season, post-season, team events, ticket and community campaigns, including managing budgets, media buying, negotiations, and promotions.
• Lead multi-channel marketing strategies (email, text, website, social, digital platforms, multimedia) to meet revenue goals and support sponsorship campaigns.
• Assist with website development and functionality from a marketing perspective.
• Oversee the marketing and digital media department, ensuring work is completed correctly, efficiently, and on deadline.
• Lead cross-departmental and grassroots marketing efforts and events to support organizational goals.
• Partner with other departments to ensure consistent messaging and communication.
• Collaborate with the corporate partnership department to integrate partner brands, support activations, and coordinate digital sponsor elements.
• Monitor web and mobile app platforms to ensure sponsorship requirements are met.
• Manage execution of NLL marketing initiatives at the club level.
• Oversee development of creative assets for all digital and media platforms.
• Maintain an email marketing calendar, optimize campaigns, and generate compelling content to increase response rates.
• Perform digital asset audits for errors and technical issues, and test new methods to improve marketing outcomes.
• Communicate results and their importance to leadership and maintain confidentiality.
• Support on-site and off-site community events and conduct research on industry marketing activities.

Requirements

• Bachelor's degree required, preferably in marketing, business, or sports management.
• 5+ years of experience in marketing, corporate sponsorship, media, or advertising.
• Skilled in Microsoft Office suite.
• Proficient in social media platforms such as Twitter, Facebook, Instagram.
• Working knowledge of Photoshop and HTML.
• Experience in media buying, negotiations, and documenting agreements.
• Proven ability to coach, lead, and develop a team.
• Strong attention to detail, grammar, and proofreading skills.
• Effective written and oral communication skills.
• Strong interpersonal skills to foster relationships.
• Ability to work non-traditional hours including evenings, weekends, and holidays.
• Ability to thrive in high-pressure environments and handle multiple projects simultaneously.
• Passionate about customer service and able to work independently or in a group setting.

Nice to Have

• Additional skills in graphic design, photography, copywriting, and sports industry experience.

Qualifications

• Bachelor's degree in marketing, business, or sports management.

Benefits & Perks

• Competitive pay, benefits, and perks.
• Flexible work-life balance.
• Professional development opportunities.
• Performance and recognition programs.
• Comprehensive benefits including medical, dental, vision, life, disability, voluntary benefits, health savings, flexible spending accounts, and a 401K retirement plan.
• Eligibility for benefits for full-time employees working at least 30 hours per week.