Director of Marketing

About the Role

Key Responsibilities

• Manage the entire user acquisition funnel, from integrating new traffic sources and managing campaigns to collaborating with the creative team to develop top-tier advertising creatives.
• Devise multi-prong growth strategies that include cross-promotion, affiliate marketing, paid UA, social and influencer marketing, SEO, SEM, ASO, etc.
• Cultivate and maintain strategic partnerships with key acquisition and affiliate partners to align their efforts with our goals.
• Hold these partners accountable for their results.
• Recommend build, buy, partner strategies as needed to differentiate and grow.
• Experiment with new creative styles and concepts through rigorous measuring and testing.
• Design and implement A/B tests to optimize revenue potential.
• Work closely with data scientists and analysts to perform in-depth performance analysis and optimizations for our most impactful players.
• Identify and experiment with user acquisition strategies that significantly increase daily active users (DAU) and revenue.
• Build and lead an effective Marketing and User Acquisition team that includes cross-promotion, affiliate marketing, paid user acquisition, social and influencer marketing, and organic user growth talent.
• Embrace the company culture to shape a healthy work environment that enhances employee satisfaction, productivity, and motivation.
• Respond to employee concerns in a timely manner.
• Build relationships with industry entities for potential partnerships, event sponsorships, joint ventures, and other activities to drive visibility for PLAYSTUDIOS.

Requirements

• 2+ years of experience in affiliate marketing strategy and execution.
• 10+ years of experience in mobile user acquisition and ad buying analysis at scale.
• 5+ years in leadership positions.
• 2+ years of growing a user base in iGaming or Social Casino Gaming businesses.
• Proficiency in managing performance campaigns on self-serve advertising platforms.
• Experience managing Self-Attributing Network (SAN) campaigns.
• Exceptional analytical abilities and meticulous attention to detail, coupled with strong communication skills.
• Advanced proficiency in Microsoft Excel and other data analytics tools.
• Strong logical thinking with a knack for identifying and seizing new opportunities.
• Skilled in negotiation and influencing stakeholders.
• Ability to work autonomously or collaboratively in a fast-paced environment.
• A Bachelor's degree, preferably in a quantitative discipline.

Nice to Have

• Experience with launching and driving user growth for Sweepstakes games.
• Experience with social and influencer marketing.
• Experience with SEO, SEM, and ASO.
• Familiarity with SQL, Tableau, or Mode Analytics.
• Experience with AI marketing tools that enhance campaign efficiency and personalization.

Qualifications

• A Bachelor's degree, preferably in a quantitative discipline.

Benefits & Perks

• 100% health benefit premiums for you and your dependents
• 401K match and Restricted Stock Units
• Flexible vacation policy
• Employee-driven entertainment, happy hours, and team-building events
• Snacks and drinks available in the kitchen
• Casual work environment