Director of Marketing

About the Role

Key Responsibilities

• Develop marketing and communications strategy to promote the mission of HFHC in coordination with the Chief Development & Marketing Officer.
• Provide supervision and strategic direction to the Communications Team.
• Develop marketing plans for each department, with emphasis on ReStore retail marketing.
• Serve as Brand Officer, assuring quality and branding for all creative content and marketing products for the organization.
• Serve as the point of contact with media and facilitate media opportunities for HFHC leaders.
• Coordinate with the CEO and leadership team to facilitate internal and external communications needs and strategies.
• Manage budget for Communications and Marketing.
• Provide oversight and develop strategies for creative content for social and digital media across platforms like Facebook, LinkedIn, Instagram, and TikTok.
• Ensure accurate and timely messaging and maintenance for the website and track web and social media analytics.
• Work closely with ReStore leadership to develop effective marketing strategies to increase customer traffic.
• Oversee the development of marketing campaigns for various groups and initiatives.
• Maintain the marketing and business development contact system and generate lists for marketing efforts.
• Coordinate with external marketing vendors and media companies to ensure efficient service delivery.
• Ensure quality and brand consistency with all promotional materials.
• Facilitate the creation of press releases, media relations content, and other written materials.
• Oversee detailed and effective event planning and coordinate HFHC Marketing staff attendance at events.
• Coordinate with HFHI to ensure compliance with brand standards.
• Work with the Development Team to utilize logos, social media, and communication tools according to fundraising plans.
• Collaborate with other departments such as ReStore, homeowner services, volunteer services, and construction for their marketing needs.
• Coordinate with the Director of Development and the Development Team for fundraising and marketing support.
• Work with the Donor Information Manager to report and track marketing metrics.
• Contribute to a positive team culture within the department and organization.
• Operate in a safe manner, adhering to OSHA and Habitat safety policies, and respond to safety incidents.

Requirements

• Associate or bachelor's degree in marketing, communication, journalism, business administration, or related discipline.
• 3-5 years of marketing and communication experience.
• Experience with staff supervision preferred.
• Experience in retail marketing preferred.
• Proficiency in Microsoft Office 365, especially Word, Excel, and PowerPoint.
• Experience with Microsoft Teams, Mondays, Canva, and other project software.
• Ability to communicate effectively with senior management, donors, and volunteers.
• Excellent written and verbal communication skills.
• Strong organizational skills and ability to manage multiple responsibilities.
• Meticulous with a commitment to issue resolution.
• Initiative-taking with a strong work ethic and collaborative spirit.
• Ability to operate in a professional office environment and occasionally travel to remote sites.
• Physical ability to lift files up to 25 lbs, handle event materials, and sit for prolonged periods.
• Valid driver's license.

Nice to Have

• Experience with staff supervision.
• Experience in retail marketing.

Qualifications

• Associate or bachelor's degree in relevant field.
• 3-5 years of marketing and communication experience.

Benefits & Perks

• Medical, Dental, Vision
• Short Term Disability, Long Term Disability
• Company Paid Life AD&D
• 403B retirement plan
• Gym Reimbursement
• Cell Phone Reimbursement