Director of Marketing

About the Role

Key Responsibilities

• Develop, implement, and evaluate a comprehensive marketing strategy that supports SSC's mission, enrollment, advancement, and community engagement goals.
• Oversee brand identity, ensuring consistent visual and narrative messaging across all platforms and materials.
• Monitor market trends, audience behavior, and competitive landscape to inform strategies.
• Lead the creation of high-quality marketing materials, including brochures, program guides, newsletters, press releases, social media content, and advertisements.
• Maintain and enhance SSC's website, ensuring accurate, engaging, and accessible content.
• Manage SSC's social media strategy to increase reach, engagement, and community connection.
• Coordinate photography, videography, and other media assets for promotional use.
• Partner with contributed side of business to develop marketing strategies that support fundraising campaigns, donor events, and stewardship activities.
• Collaborate with earned side of business to promote classes, performances, and special events, ensuring timely and targeted outreach.
• Create and execute digital advertising and email marketing campaigns to drive enrollment and attendance.
• Serve as SSC's primary media contact, cultivating relationships with press outlets and securing coverage for events and initiatives.
• Direct and distribute press releases, op-eds, and media advisories with Communications Director supporting the drafting of materials.
• Represent SSC at select community events and networking opportunities.
• Collaborate closely with the Executive Director, Artistic Director, and leadership team to align marketing priorities with organizational goals.
• Track and report on the performance of marketing initiatives, using data to refine strategies.

Requirements

• Bachelor's degree in marketing, communications, public relations, or related field.
• Minimum of 5 years of progressive marketing and communications experience, preferably in the arts, education, or nonprofit sector.
• Demonstrated success in developing and implementing multi-channel marketing strategies.
• Strong writing, editing, and storytelling skills.
• Proficiency in website management, social media platforms, email marketing, and digital advertising.
• Experience with design tools (Adobe Creative Suite or Canva) and CRM/database systems preferred.
• Strong project management skills and ability to balance multiple priorities.
• Collaborative, creative, and adaptable, with a passion for the arts and community engagement.

Nice to Have

• Experience with design tools such as Adobe Creative Suite or Canva.
• Experience with CRM/database systems.

Qualifications

• Bachelor's degree in marketing, communications, public relations, or related field.
• Minimum 5 years of marketing and communications experience.

Benefits & Perks

• Health insurance
• Dental insurance
• Vision insurance
• 401(k)
• Flexible spending account
• Paid time off
• Employee discount
• Flexible schedule