Director of Marketing

About the Role

Key Responsibilities

• Lead all marketing efforts, including website management, digital advertising, content creation, email campaigns, and trade show support.
• Execute targeted email campaigns and promotions using CRM tools (e.g., HubSpot, Dynamics365) to drive lead generation, prospect nurturing, and sales outreach.
• Develop product marketing content and sales collateral such as spec sheets, case studies, and guides.
• Drive qualified traffic through SEO, paid search, and retargeting - whether in-house or via external partners.
• Manage and optimize the eCommerce channel, including product listings, user experience, and digital merchandising.
• Report on marketing performance and adjust tactics based on ROI.
• Manage relationships with external marketing vendors and agencies.
• Create and maintain consistent, brand-aligned messaging across all marketing channels and collateral.
• Collaborate with sales teams to align marketing efforts with business development goals.
• Conduct market research and analysis to identify TAM, new lead sources, and regional opportunities across business lines.
• Build and maintain internal tools such as customer personas, market snapshots, and opportunity maps to support commercial planning.
• Oversee and improve website content and structure to reflect current offerings and optimize for SEO and the digital buyer journey.
• Lead development of customer-facing content including landing pages and campaign copy.
• Manage social media presence, coordinating professional and timely posts related to company news, job openings, and project milestones.

Requirements

• 7+ years of experience in Marketing, ideally in B2B industries like industrial services, petroleum equipment, or construction.
• Experience with brand integration or post-acquisition marketing is a plus.
• Bachelor's degree or higher in Marketing, Communications, or a related field preferred.
• Hands-on experience with eCommerce platforms (e.g., Shopify, WooCommerce) and CMS systems.
• Extensive experience with CRM and marketing automation tools such as Dynamics365.
• Track record in lead generation, conversion optimization, and marketing impact on sales pipeline.
• Strong grasp of SEO principles and experience managing or coordinating SEO efforts and search rankings.
• Familiarity with paid advertising (Google Ads or working with a paid media agency).
• Experience with product data, digital catalogs, and technical content development.
• Strong ability to turn marketing data into action plans and report clearly on performance.
• Familiarity with design and content tools such as Canva or Adobe Creative Suite.
• Excellent verbal and written communication skills with a strong sense of collaboration.

Nice to Have

• Experience in B2B industries like industrial services, petroleum equipment, or construction.
• Experience with brand integration or post-acquisition marketing.

Qualifications

• 7+ years of marketing experience.
• Bachelor's degree or higher in Marketing, Communications, or related field.

Benefits & Perks

• Competitive wage and benefits package including medical, dental, and vision insurance.
• Life insurance, LTD insurance, 401k with Company Match.
• Paid vacation time, sick time, and community service.
• Wellness programs, company events, and other benefits.
• Opportunity to work with knowledgeable and supportive team members.
• Growth and development opportunities within a growing company.