Director of Marketing Americas

About the Role

Key Responsibilities

• Lead regional AMR B2B marketing by developing and executing localized, multi-channel demand generation strategies aligned with sales goals.
• Partner with Sales on integrated campaigns, events, webinars, and programs to drive acquisition, upsell, and cross-sell.
• Collaborate with LiveU's sales team to drive GTM strategies for new market segments, building the brand's presence and credibility to accelerate customer acquisition and growth.
• Manage and mentor US-based marketing team members, supporting their development and overseeing daily priorities.
• Oversee content creation and localization across channels to shape market perception, ensuring alignment with brand, messaging, and compliance.
• Represent marketing in sales QBRs, forecast calls, and AMR leadership meetings.
• Collaborate with global and regional teams across Performance Marketing, Sales Ops, and Product to ensure cohesive execution.
• Optimize marketing ROI and program effectiveness using performance metrics and business impact analysis.
• Manage the AMR regional marketing budget, prioritizing spends based on strategic goals and performance insights.

Requirements

• Minimum of 3-5 years' experience in a commercial marketing role, preferably in the B2B SaaS or Media and Entertainment Technology space or a complex technical market with longer sales cycles.
• Five plus years of team leader or supervisory experience.
• Experience managing the localisation, translation, and optimisation of global campaigns for regional markets, as well as creating bespoke campaigns to serve local needs.
• Proven work experience in creating digital and customer-facing content.
• Excellent verbal and written communication skills.
• Proven track-record of success in partnering with Sales and channel partners to deliver common goals.
• Strong experience in creating and managing partner marketing programs and co-marketing activities.
• Good conversion rate optimization understanding.
• Solid skills in marketing technology and automation systems including Pardot, Salesforce, digital analytics, and programmatic marketing platforms.
• Demonstrable success delivering effective demand generation programmes across earned, paid, and owned channels.
• Analytical with good reasoning skills.
• Good attention to detail and project management skills.
• Ability to multitask and switch priorities.

Nice to Have

• Experience in the Media and Entertainment Technology space or complex technical markets with longer sales cycles.
• Experience in managing global campaigns and local market adaptations.
• Experience with partner marketing programs and co-marketing activities.