Director of Marketing and Partnerships (Temp-Perm)

About the Role

Key Responsibilities

• Proactively identify and cultivate partnerships with NYC-based businesses, tourism and hospitality entities, cultural institutions, and other organizations with aligned audiences.
• Build and maintain long-term, high-value relationships with external partners to enhance visibility, engagement, and co-branded opportunities.
• Negotiate and manage partnership terms, deliverables, benefits, and timelines with support from legal and finance teams.
• Serve as lead account manager for media and promotional partners to ensure fulfillment of obligations, including ad specifications and post-run reports.
• Develop media campaigns and identify key media outlets and marketing partners to reach target audiences and demographics.
• Represent the company externally as a brand ambassador at events and stakeholder meetings.
• Supervise and support the Audience Development Manager to achieve audience growth and visitation goals.
• Design and implement audience development strategies to drive attendance, ticket sales, and memberships.
• Identify and explore new audience segments through data analysis, community outreach, and collaborative promotions.
• Oversee the development and execution of creative marketing campaigns in collaboration with internal teams and external agencies.
• Develop campaign briefs, messaging frameworks, and creative direction aligned with brand voice and strategic goals.
• Direct video editors and the Creative Services team on promotional materials, marketing videos, and sales collateral.
• Manage the development of marketing and sales materials including brand guidelines, sizzle reels, overview presentations, and recap reports.
• Ensure timely delivery of assets across print, digital, and social platforms, maintaining brand standards and specifications.
• Monitor campaign performance in collaboration with the Digital Marketing & Growth Analytics team and apply insights to optimize efforts.

Requirements

• Prior experience in partnership development, marketing, or brand strategy within media, entertainment, cultural institutions, or related industries.
• Demonstrated success in growing external partnerships and audience engagement.
• Proven ability to lead creative campaigns and direct internal and external creative teams.
• Ability to work nights and weekends to support live events and museum programming.
• Ability to work on-site Monday through Friday.
• Willingness to travel as needed and assist after hours/weekends.
• Bachelor's degree from an accredited college or university.

Nice to Have

• Experience working in nonprofit or cultural organizations.
• Knowledge of media outlets and marketing channels relevant to museums or cultural institutions.
• Experience managing large-scale events or exhibitions.

Qualifications

• Bachelor's degree from an accredited college or university.

Benefits & Perks

• Contract-to-hire opportunity.