Director of Marketing and Training

About the Role

Key Responsibilities

• Develop and execute the North American Marketing strategy in alignment with global brand positioning and divisional business goals.
• Identify market trends, consumer needs, and competitive insights to shape market strategies.
• Lead the Marketing and Training team through a successful acquisition, developing and executing integrated strategies aligning brand messaging, unifying communications, and retaining consumer engagement.
• Oversee Bosch Home Comfort Trade Show & Events to elevate Bosch's presence and brand awareness.
• Participate as an active member of the Management Team in strategic planning, decision making, and deployment of Bosch values.
• Provide expertise, research, and analysis in the formulation and execution of special projects such as optimizing digital presence including BoschHomeComfort.com, partner portals, and social media channels.
• Lead Marketing and Training programs for wholesale distributors, installers, and contractors.
• Lead the Training team, driving innovative and successful training experiences for partner success and retention.
• Manage and transparently track budgets.
• Monitor and analyze sales impact of activities by customer, product, brand, and relevant combinations.

Requirements

• Bachelor's Degree in Marketing, Business Administration, or a related field.
• 10+ years of progressive marketing experience, including leadership roles.
• Strong understanding of North American HVAC market, distribution channels, and regulatory landscape.
• Proven success in integrated marketing, digital campaigns, and product launches.
• Experience leading cross-functional teams and managing a multi-million dollar budget.
• Exceptional communication, analytical, and strategic thinking skills.

Nice to Have

• MBA or master's Degree in Business or Marketing.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, or a related field.
• MBA or master's Degree in Business or Marketing (preferred).
• 10+ years of progressive marketing experience, including leadership roles.

Benefits & Perks

• Health, dental, and vision plans.
• Health savings accounts (HSA) and flexible spending accounts.
• 401(K) retirement plans with an employer match.
• Wellness programs.
• Life insurance.
• Short- and long-term disability insurance.
• Paid time off.
• Parental leave and adoption assistance.
• Reimbursement of education expenses.