Director of Marketing & Sales

About the Role

Key Responsibilities

• Manage and lead all aspects of the Marketing team and other assigned business units.
• Lead by example and act as an approachable mentor and coach to team members.
• Manage and control all financial aspects of departments, maximizing revenue and cost savings.
• Ensure compliance with company and industry policies to create a safe and productive environment.
• Participate in supervision of employees, including hiring, training, performance coaching, and discipline.
• Propose and implement property-specific strategic initiatives to grow park attendance and revenues.
• Coordinate and execute all marketing functions, including B2C, B2B/group sales, events, online marketing, promotions, and public relations.
• Develop and implement annual marketing plans, communication plans, and budgets.
• Research market dynamics, tourism trends, and competitive set to identify threats and opportunities.
• Partner with support teams and agencies on marketing initiatives and public relations campaigns.
• Deploy messaging across website, email, social media, and paid media channels.
• Monitor marketing effectiveness and adjust strategies as needed.
• Collaborate with park leadership and stakeholders on marketing and sales plans.
• Analyze and distribute financial and performance metrics to meet company objectives.
• Drive local public relations efforts and build relationships with community partners.
• Ensure proper branding and standards are maintained at the park.
• Collaborate with other departments to improve guest experiences.
• Leverage social media and earned media opportunities to increase awareness.
• Participate in the Manager on Duty program as needed.
• Perform all other duties assigned by leadership.

Requirements

• Must be at least 18 years of age to comply with New Hampshire Child Labor Laws.
• Ability to work flexible schedules, including evenings, weekends, and holidays.
• Exceptional customer service skills and ability to resolve questions and concerns professionally.
• Ability to handle high-pressure situations and meet deadlines in a dynamic environment.
• Strong written and verbal communication skills, comfortable speaking in front of large groups.
• Proficiency in Microsoft Excel, Word, and PowerPoint.
• Ability to identify trends and sales patterns with customers/guests.
• Strong attention to detail and problem-solving abilities.
• Bachelor's degree in Marketing, Sales, Advertising, Communications, or related fields, or equivalent experience.
• 5-7 years of related marketing, sales, or customer experience.
• 3+ years of progressive managerial experience within a Sales or Marketing capacity.
• Experience with Salesforce CRM is preferred.
• Ability to read, write, and speak fluent English; bilingual skills such as Spanish are a plus.

Nice to Have

• Previous amusement park, theme park, or waterpark experience.
• Previous public relations experience.

Qualifications

• Bachelor's degree in Marketing and/or Sales, Advertising, Communications, or related fields. Equivalent experience will be considered.
• 5-7 years of related marketing, sales, or customer experience.
• 3+ years of progressive managerial experience within a Sales or Marketing capacity.

Benefits & Perks

• Competitive compensation
• Management Incentive Plan
• Comprehensive health and wellness package
• 401k Savings and Investment plan
• Free admission to Palace Parks in the continental US
• Generous vacation and sick time