Director of Marketing - Athletics

About the Role

Key Responsibilities

• Game-day scripting, leading, and implementing of in-game marketing and fan engagement efforts, including in-game music, entertainment, public address, video board fan engagement, and camera operations.
• Developing, recommending, and implementing marketing and promotional strategies and policies to increase awareness and attendance.
• Managing the department's daily advertising efforts on social media to generate revenue and promote attendance at athletic events.
• Managing day-to-day online and digital marketing initiatives.
• Collaborating to create and execute marketing programs and campaigns.
• Implementing ticket promotions, sales plans, advertising campaigns, and community and statewide outreach events.
• Creating highly engaging fan experiences in collaboration with internal colleagues.
• Developing student, fan development, and community outreach initiatives to increase attendance.
• Conceptualizing content and strategy for video board use at select venues.
• Managing game-day operations of athletic events, including integration with videoboard, public address, and promotions, and preparing game-day schedules.
• Supervising the work of the Assistant Director of Marketing, Marketing Associate, and interns, including training, assigning duties, and evaluating performance.
• Maintaining communication with campus businesses and groups to drive awareness and participation in games and events.
• Performing other job-related duties as assigned by the Associate Athletic Director of External Relations.

Requirements

• Bachelor's degree.
• One or more (1+) years of experience in sports marketing, including experience gained while a student.
• Must possess (or have the ability to obtain within thirty days of hire) and maintain a valid Texas driver's license.
• Must have no more than three moving violations and/or at-fault accidents within the past three years.
• Must not have any DUIs or DWIs within the past five years.
• Strong communication skills both oral and written.
• Organization and creativity skills.
• Analytical problem solving skills.
• Proficiency with Microsoft Office, Adobe Photoshop, and various social media platforms.
• Ability to work at athletic events, including outdoors.
• Work required at events on evenings and weekends.

Nice to Have

• Experience in collegiate athletics marketing and sales.
• Experience with video board content creation and management.
• Experience managing social media advertising campaigns.

Qualifications

• Bachelor's degree.

Benefits & Perks

• Information about benefits can be found at https://knowledgecafe.rice.edu/benefits