Director of Marketing

About the Role

Key Responsibilities

• Develops and implements a comprehensive marketing and communications strategy that supports the Center's mission, goals, and strategic plan.
• Oversees the creative development and execution of campaigns, ensuring alignment with organizational priorities and sensitivity to the topic of child abuse.
• Leads the enhancement of the Center's public image to increase awareness of its services and advocacy efforts.
• Manages the marketing department, providing leadership, guidance, and professional development for team members.
• Supervises the Senior Marketing Team, Public Relations & Communications Manager, Social Media Manager, Bilingual Marketing Specialist, and Digital Marketing & Design Specialist.
• Serves as the staff liaison to the Board Marketing Committee, ensuring alignment with organizational goals and providing strategic direction.
• Supervises creation and distribution of print, digital, and multimedia content to promote programs, services, and fundraising efforts.
• Oversees media outreach, press releases, crisis communication, and online/offline campaigns to drive engagement.
• Oversees the marketing budget, ensuring effective resource use and alignment with organizational priorities.
• Builds relationships with community stakeholders, including media outlets, local businesses, and influencers, to increase the Center's reach.

Requirements

• Bachelor's degree in marketing, communications, or a related field (Master's preferred).
• 7-10 years of progressive experience in marketing and communications, including leadership roles.
• Proven success in managing marketing teams, committees, and departmental operations.
• Exceptional written and verbal communication skills with sensitivity to the topic of child abuse.
• Strong understanding of digital marketing tools, social media platforms, and analytics.
• Experience in managing budgets and leading cross-functional teams.
• Passion for child advocacy and the Center's mission.

Nice to Have

• Master's degree in marketing, communications, or related field.

Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• 7-10 years of experience in marketing and communications.

Benefits & Perks

• Not explicitly specified in the description.