Director of Marketing Beauty

About the Role

Key Responsibilities

• Define and evolve brand positioning and marketing vision, executing go-to-market strategy across all consumer touchpoints.
• Translate business objectives into actionable marketing plans with clear KPIs.
• Serve as a trusted advisor to leadership on marketing strategy and execution.
• Shape brand identity and creative direction across all platforms.
• Develop and maintain brand voice, ensuring consistent messaging across campaigns and channels.
• Lead holistic GTM planning across paid, owned, and earned channels.
• Ensure alignment across DTC, retail, and omnichannel campaigns.
• Manage launch planning, stakeholder coordination, timelines, and deliverables.
• Build scalable processes that improve efficiency and impact.
• Oversee earned media, including product launches, events, and brand moments.
• Build and nurture relationships with creators to drive authentic engagement.
• Lead social media strategy to ensure a best-in-class brand presence, staying ahead of cultural and digital trends.
• Drive growth strategy for DTC e-commerce.
• Partner with digital agencies on paid media and ROAS targets.
• Scale CRM, email, and SMS programs to strengthen retention.
• Lead, mentor, and develop a high-performing marketing team.
• Manage marketing budget with a focus on efficiency and ROI.

Requirements

• Strong data-driven approach to marketing with focus on measurement and KPIs.
• Exceptional leadership skills; ability to inspire, manage, and develop teams.
• Excellent communication and executive presence.
• Experience working closely with founders and executive teams, balancing storytelling with operational execution.
• Solid understanding of marketing ROI, budgeting, and fiscal management.