Director of Marketing

About the Role

Key Responsibilities

• Develop and execute a comprehensive marketing strategy that drives ticket sales, enhances the Long Center brand, expands audiences, and supports contributed revenue goals.
• Lead brand positioning, storytelling, and creative campaign development to reflect the Long Center's mission and role in Austin's cultural landscape.
• Design multi-channel marketing plans (digital, social, traditional, grassroots) to expand reach, engage diverse audiences, and deepen loyalty.
• Oversee website, CRM, automation tools, email and SMS platform, and all other digital platforms with a focus on customer journey, personalization, and conversion.
• Manage media relations, publicity, and reputation-building efforts to elevate visibility and impact.
• Partner with Development and Sales teams to create marketing strategies that drive memberships, fundraising campaigns, corporate sponsorships, and private rentals.
• Cultivate media, corporate, and community partnerships that amplify reach and extend brand presence.
• Inspire, coach, and grow a high-performing marketing team; fostering creativity, collaboration, and accountability across the organization.
• Manage the marketing budget, optimize spend, and lead data-driven decision making with regular reporting on performance and ROI.

Requirements

• Bachelor's Degree in Marketing, Communications, Business, or related field.
• 10+ years of progressive marketing leadership, with proven success in brand-building, digital strategy, and audience engagement.
• Demonstrated ability to lead teams, inspire creativity, manage external agencies/vendors, and navigate internal priorities.
• Expertise in digital marketing, media buying, analytics, CRM systems, SEO/SEM, and marketing automation.
• Strong communication skills to engage stakeholders across diverse audiences.
• Exceptional project management skills; able to balance strategic vision with hands-on execution.
• Data-driven thinker with a track record of using insights to optimize campaigns and improve ROI.
• Passion for the entertainment industry (arts, culture, sports, concerts, theme parks, etc.) and building lasting connections with audiences.

Nice to Have

• Experience in performing arts or live events.
• Experience with strategic partnership building and community engagement.
• Experience managing budgets in a finance role.

Qualifications

• Bachelor's Degree in Marketing, Communications, Business, or related field.
• 10+ years of progressive marketing leadership experience.

Benefits & Perks

• Robust benefits including medical, dental, vision, disability, and critical illness coverage.
• 9 paid company holidays plus 2 floating holidays.
• 4 weeks of accrued PTO annually, increasing to 5 weeks after 4 years of service.
• Options for Roth and Traditional 401k with employer match after 6 months.
• Access to world-class arts & entertainment, free parking, and scenic views.
• Flexible onsite work schedule with potential evenings and weekends.