Director of Marketing

World Help

Forest, VA

Full Time

Director

15 days ago

Job Description

About the Role

The Director of Marketing at World Help oversees the entire Marketing department, leading communications, donor retention, analytics, and strategic planning to support the organization's mission of serving impoverished communities worldwide. The role involves managing media requests, enhancing donor experience, and ensuring cohesive team collaboration to grow donor giving and maintain organizational growth, all within a Christian humanitarian context.

Key Responsibilities

Lead each team within the Marketing department and ensure their functions are running smoothly, forecasting ahead for issues/risks and opportunities.
Review area performance and KPIs, adjusting strategies as needed for greater success.
Meet weekly with Marketing Department managers to ensure clarity, workload fulfillment, and problem solve obstacles that hinder goal completion.
Collaborate with World Help Directors to optimize productivity and provide opportunities for growth in donor giving.
Outline and oversee the Marketing Department budget and forecast any needs for management of Marketing, ensuring financial health.
Report opportunities, issues, processes, and Marketing department needs to the Executive team.
Meet regularly with the Chief Operating Officer to report on Marketing updates and progress.
Provide oversight to Communications in maintaining marketing strategy, managing media requests, ensuring best marketing and fundraising practices, processing invoicing/estimates/requisitions, and managing crisis-response protocol.
Provide oversight to Analytics in establishing/reviewing reporting & analytics to monitor email and social media campaign performance and drive marketing decisions.
Share reporting & analytics results with the entire Marketing Team to ensure cohesive communication between donor acquisition and retention.
Provide oversight to Donor Retention by delivering excellent customer service, managing reporting, and creating systems to enhance the customer experience and extend donor lifetime value.
Represent World Help in various capacities, including timecard approvals, coaching, strategy, and budget management.

Requirements

B.S. Degree in Marketing or Related Field
5+ Years of Donor Fundraising Experience
5+ Years of Marketing Experience within a Nonprofit Context
5+ Years of Management Experience
Efficient Time Management
Exemplary Organizational Skills
Clear & Effective Communication
Nonprofit Leadership/Work Experience

Nice to Have

Digital Marketing & Social Media Platform Knowledge
WordPress & HubSpot Experience
Front-End & Back-End Development Experience
Experience Identifying Data Trends in Business Setting

Working at World Help

World Help is a Christian humanitarian organization committed to serving both the physical and spiritual needs of impoverished communities worldwide. The organization values devout faith, mission-driven work, and a collaborative, strategic approach to growth and donor engagement.

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