Director of Marketing

KIK Custom Products

Lawrenceville, GA

Full Time

Director

about 2 months ago

Job Description

About the Role

We Create Products and Brands That People Trust to Clean, Sanitize, and Protect Their Homes and Pools. When you join KIK Consumer Products, you're joining a team that cares about the work we do and also about each other. We bring exceptional brands and products to consumers that help them protect the health and wellness of their families and the cleanliness of their homes and pools. We are committed to building a culture of performance driven by accountability, collaboration, and agility that enables timely fact-based decision-making and exceptional execution with unwavering ethics. As one of North America's largest independent manufacturers of consumer products, KIK helps a large portfolio of brands and retailers bring their products to life.

Key Responsibilities

Own the product portfolio for KIK's B2C brands, driving P&L growth through data-driven recommendations and detailed analysis of product performance and profitability.
Lead the development of innovative marketing and product solutions by identifying unmet consumer needs and creating programs that drive behavior change, outperforming the competition.
Manage the strategy and execution of trade marketing with key retail partners, including Walmart, Lowe's, and Home Depot.
Ensure compliance with the Clorox brand partnership guidelines and standards; serve as the steward responsible for maintaining Clorox brand integrity.
Maintain market leadership position across eCommerce platforms (Amazon and Walmart.com) through advertising, engaging product content, and best-in-class ratings/reviews.
Commission and leverage marketing research to gain insights into product concepts and consumer needs, using this data to identify and commercialize new product development opportunities.
Partner with internal teams across Sales, Supply Chain, Finance, and Regulatory to meet operational targets.
Become the go-to expert on the product portfolio's financial profile, driving strategic decisions and recommendations.
Serve as the thought leader for the B2C product portfolio strategy, successfully influencing executive leadership to invest in proposals for success.

Requirements

MBA preferred; Bachelor's degree in Marketing or a related business discipline required.
7+ years of proven marketing experience in B2C businesses, with leadership in product management, digital marketing, and P&L brand ownership.
Demonstrated success in taking new products from ideation to commercialization, driving margin improvement, and developing effective pricing strategies.
Experience leading well-known CPG brands and driving growth in sales, profit, market share, awareness, trial, and household penetration.
Strong track record in digital marketing campaign management, including setting and achieving KPIs that drive positive ROI and business results.
Demonstrated expertise in portfolio development, market research analysis, and new product development, with experience in brand positioning, promotions, and pricing.
Proficient in marketing automation platforms (e.g., Salesforce, HubSpot), journey development, display advertising, and email marketing.
Analytical with a strong ability to leverage data-driven insights to guide decision-making and business growth.
Comfortable in fast-paced environments with a sense of urgency, self-motivation, and ability to prioritize effectively.

Nice to Have

Experience with strategic sourcing, product formulation, and quality assurance is a plus.
Experience working with retail partners and managing trade marketing strategies.

Qualifications

Bachelor's degree in Marketing or a related business discipline.
7+ years of marketing experience in B2C businesses.

Benefits & Perks

Competitive salary and comprehensive benefits including health, wellness, dental, vision, life, and disability insurance.
Retirement savings options including employer match.
Education Assistance to encourage continued personal development and growth.

Working at KIK Custom Products

Our organization is constantly evolving and is driven by a set of 'One KIK' values - a dedication to following through on commitments in a customer-focused, profit-motivated way; while never compromising on safety, ethics, or integrity.

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