Director of Marketing

About the Role

Key Responsibilities

• Develop and implement the annual marketing plan aligned with the resort's revenue goals and brand vision.
• Ensure brand consistency across all channels and touchpoints.
• Collaborate cross-functionally with resort departments including Rooms, Spa, Golf, Membership, F&B, and Events to align messaging and strategic efforts.
• Work closely with corporate marketing to align local and national efforts.
• Create and present marketing reports highlighting campaign performance, market trends, guest engagement, and ROI to stakeholders and ownership groups.
• Lead and mentor a high-performing marketing team including a Senior Marketing Manager, Graphic Design & Content Specialist, and Sales & Marketing Coordinator.
• Foster a collaborative environment that encourages growth, creativity, and accountability.
• Lead the resort's digital presence including SEO, paid media, website optimization, email marketing, and social media.
• Lead CRM and loyalty strategy including targeted guest communications.
• Analyze online traffic, conversion metrics, and guest engagement to drive booking performance.
• Partner with PR agencies to pitch stories, manage media visits, and drive earned media placement.
• Oversee the creation and distribution of press releases, media kits, and promotional content.
• Manage crisis communication and reputation strategy when needed.
• Direct the development of photo, video, and written content to showcase the resort's offerings.
• Oversee brand photography and videography production, managing the digital asset library for consistent visual storytelling.
• Maintain a content calendar that supports seasonal campaigns, packages, and promotions.
• Design and execute marketing plans for resort activations, holiday campaigns, and large-scale events.
• Develop and lead demand-driving initiatives that attract new audiences and drive visibility across key segments.
• Cultivate partnerships with local organizations, tourism boards, and lifestyle brands to expand reach and guest engagement.
• Identify, secure, and activate strategic sponsorships to support event programming and resort exposure.
• Partner with sales, revenue, and operations teams to support demand generation and maximize profitability.
• Develop promotional strategies for need dates and shoulder seasons.
• Manage the resort marketing budget including forecasting, reporting, and ROI evaluation.
• Oversee external agency and vendor relationships, including PR firms, advertising agencies, and production partners.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 8-10 years of progressive marketing experience in hospitality or luxury lifestyle brands.
• At least 3 years in a leadership role.
• Proven track record in digital marketing, branding, and ROI-driven campaigns.
• Strong leadership, project management, and budget oversight skills.
• Experience with analytics tools (e.g., Google Analytics, STR reports, CRM platforms).
• Excellent communication and presentation skills.
• Passion for travel, hospitality, and exceptional guest experiences.

Nice to Have

• Previous marketing leadership at a luxury resort or full-service hotel.
• Familiarity with wellness, golf, culinary, and/or destination experiences.
• Experience working with marketing agencies, photographers, and creative teams.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.

Benefits & Perks

• Not explicitly specified in the description.