Director of Marketing, Mobile Gaming

About the Role

Key Responsibilities

• Own the full CRM lifecycle, including campaign strategy, content planning, segmentation, A/B testing, and performance optimization across all player touchpoints.
• Drive personalized, omnichannel communications tailored to player behavior, value, and lifecycle stage, with a focus on maximizing retention and lifetime value.
• Lead B2B marketing partnerships, translating partner goals into high-impact, co-branded campaigns and delivering performance reporting that builds excitement and trust.
• Collaborate cross-functionally to ensure funnel alignment and support in-game events with targeted CRM strategies.
• Refine segmentation, measure campaign ROI, and uncover actionable customer insights that inform future strategy.
• Manage a high-performing CRM team, fostering a culture of accountability, creativity, and continuous learning through a test-and-learn mindset.

Requirements

• Minimum of 7 years of marketing experience in social casino, mobile F2P gaming, or iGaming.
• Deep CRM expertise — experience owning and scaling CRM strategies for large player bases, including testing, segmentation, automation, and personalization.
• Fluency in data analysis — comfortable reviewing campaign uplift reports and planning creative briefs.
• Experience managing and reporting on B2B marketing relationships or strategic partnerships.
• A growth mindset and bias for action — eager to test, iterate, and improve.

Nice to Have

• Experience in social casino, mobile F2P gaming, or iGaming sectors.
• Strong data analysis skills and experience with campaign uplift reporting.
• Experience managing strategic B2B partnerships.

Qualifications

• 7 years of marketing experience in relevant sectors
• Senior level B2B marketing experience

Benefits & Perks

• Paid parental leave
• Paid holidays
• Health insurance
• Dental insurance
• Vision insurance
• 401(k) with up to 4% company match
• Annual performance bonus
• Paid vacation days and holidays
• Tuition and/or professional certification reimbursement
• Friends-and-family discounts at hotels and resorts